{"title":"TAG Heuer","description":"\u003csection\u003e\u003ch2\u003eTAG Heuer x Kith Formula 1: the return of an 80s legend\u003c\/h2\u003e\u003cp\u003eStep into the world of the \u003cstrong\u003eTAG Heuer Formula 1 | Kith\u003c\/strong\u003e, the most talked-about watch collaboration of recent years. By reviving the legendary Formula 1 of the 1980s alongside Kith founder Ronnie Fieg, TAG Heuer pulled off a masterstroke that thrilled watch collectors and the streetwear community alike. Numbered limited editions, colourful dials, paddock spirit and unapologetic nostalgia: every piece in this collection tells a story. At MTHOR, we curate the most sought-after references from this collaboration, including the iconic \u003cstrong\u003eWA121F-BA0023\u003c\/strong\u003e with its eggshell dial, all \u003cstrong\u003eauthenticated by our team of experts\u003c\/strong\u003e before shipping. A rare opportunity to wear a piece of watchmaking history reimagined by one of the most influential brands in contemporary culture.\u003c\/p\u003e\u003c\/section\u003e\u003csection\u003e\u003ch2\u003eThe story of an icon: the first watch of the TAG era\u003c\/h2\u003e\u003cp\u003eTo grasp the significance of this collaboration, you have to go back to 1985, when the TAG group (Techniques d'Avant Garde) acquired the Swiss manufacture Heuer. The \u003cstrong\u003eFormula 1\u003c\/strong\u003e, launched in 1986, was the very first watch born under the TAG Heuer name. Going against the grain of traditional watchmaking, it offered a colourful case, a reliable quartz movement and an accessible price: a genuine cultural phenomenon in the 80s and 90s, worn by millions of teenagers captivated by Formula 1 racing and the neon aesthetic of the era. Among them was a certain \u003cstrong\u003eRonnie Fieg\u003c\/strong\u003e, who discovered the Formula 1 in his youth in New York and never forgot it.\u003c\/p\u003e\u003cp\u003eDecades later, now the founder of \u003cstrong\u003eKith\u003c\/strong\u003e, Fieg convinced TAG Heuer to bring back this model that had vanished from the catalogue. The \u003cstrong\u003eTAG Heuer Formula 1 | Kith\u003c\/strong\u003e collection was unveiled in spring 2024, launched in-store in Miami on May 3, 2024 during Grand Prix weekend, then worldwide on May 6, 2024. The “TAG” logo was replaced by “Kith” on the dial, a knowing wink that instantly turned these limited editions into collector's items. Sold out within hours, the collection has been highly coveted on the secondary market ever since.\u003c\/p\u003e\u003c\/section\u003e\u003csection\u003e\u003ch2\u003eA technical watch: quartz, steel and 200 metres of water resistance\u003c\/h2\u003e\u003cp\u003eThe Formula 1 | Kith retains the technical codes that made the original a success, brought up to date. The \u003cstrong\u003e35 mm\u003c\/strong\u003e case, faithful to the vintage proportions, comes in stainless steel or Arnite® composite depending on the version, topped with a contrasting graduated bezel. The \u003cstrong\u003equartz movement\u003c\/strong\u003e delivers maintenance-free precision, in the spirit of the accessible “tool watch” of 1986. Sapphire crystal protects a luminescent dial that reads perfectly in the dark, and water resistance reaches \u003cstrong\u003e200 metres\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eThree strengths sum up this watch: \u003cstrong\u003eremarkable everyday lightness\u003c\/strong\u003e thanks to its compact unisex format, \u003cstrong\u003emotorsport-bred toughness\u003c\/strong\u003e with its sapphire crystal and 200 m water resistance, and \u003cstrong\u003ecollector value\u003c\/strong\u003e guaranteed by numbered limited editions engraved with the Kith monogram and the “Kith \u0026 Kin” inscription on the caseback.\u003c\/p\u003e\u003c\/section\u003e\u003csection\u003e\u003ch2\u003eThe standout models of the collection\u003c\/h2\u003e\u003cp\u003eThe TAG Heuer x Kith collaboration spans around ten references, all produced in limited quantities. The most coveted steel version is the \u003cstrong\u003eWA121F-BA0023\u003c\/strong\u003e: stainless steel case and five-link bracelet, contrasting black bezel and a cream \u003cstrong\u003eeggshell\u003c\/strong\u003e dial with red accents, released as \u003cstrong\u003e1,350 numbered pieces\u003c\/strong\u003e. Around it orbit the “city” editions reserved for Kith stores: the \u003cstrong\u003eFormula 1 Kith Paris\u003c\/strong\u003e (WA121N) with its nocturnal dial, the \u003cstrong\u003eKith Los Angeles\u003c\/strong\u003e (WA121P) on a rubber strap, plus versions dedicated to New York, Miami, Tokyo, Toronto and Hawaii. The vibrant colourways — green, red, blue, black — faithfully reinterpret the neon palettes of the original 80s Formula 1 watches. Every piece carries the dual “TAG Heuer Formula 1 | Kith” logo on the dial, the distinctive signature of a collaboration that became an instant cult classic.\u003c\/p\u003e\u003c\/section\u003e\u003csection\u003e\u003ch2\u003eWhy buy your TAG Heuer x Kith from MTHOR\u003c\/h2\u003e\u003cp\u003eMTHOR Shop specialises in selling \u003cstrong\u003eauthenticated\u003c\/strong\u003e pieces. Every watch in our TAG Heuer collection goes through a rigorous inspection by our team of experts: we check the \u003cstrong\u003econsistency of the box, papers and edition numbering\u003c\/strong\u003e, the \u003cstrong\u003eengravings, dial, finishing and bracelet\u003c\/strong\u003e, as well as the \u003cstrong\u003eoriginal accessories\u003c\/strong\u003e. For the most advanced checks, we rely on specialised tools such as a \u003cstrong\u003eUV lamp or microscope\u003c\/strong\u003e. Every order ships with a \u003cstrong\u003eseal\u003c\/strong\u003e, tangible proof that quality control has been carried out and authenticity validated. \u003ca href=\"\/en\/pages\/authenticity\"\u003eLearn more about our authentication process\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eWe offer \u003cstrong\u003eworldwide delivery in 2 to 8 days, to your door with signature on receipt\u003c\/strong\u003e, real-time tracking by email and WhatsApp, \u003cstrong\u003epay-in-4 interest-free instalments\u003c\/strong\u003e via Klarna or Scalapay, and a customer service team based in France available Monday to Friday, 9am to 6pm. Should anything go wrong, our 14-day return policy protects you.\u003c\/p\u003e\u003c\/section\u003e\u003csection\u003e\u003ch2\u003eFAQ — TAG Heuer x Kith at MTHOR\u003c\/h2\u003e\u003ch3\u003eHow can I verify the authenticity of a TAG Heuer x Kith?\u003c\/h3\u003e\u003cp\u003eEvery watch sold on MTHOR is inspected by our team of experts: box, papers, limited-edition numbering, case engravings, dial and bracelet are checked one by one, with UV lamp and microscope for the most sensitive points. Your order arrives with a seal certifying the inspection. \u003ca href=\"\/en\/pages\/authenticity\"\u003eDiscover our authentication process\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eDoes the Formula 1 Kith suit every wrist?\u003c\/h3\u003e\u003cp\u003eYes. With its compact \u003cstrong\u003e35 mm\u003c\/strong\u003e case, faithful to the proportions of the original 1986 Formula 1, it is a \u003cstrong\u003eunisex\u003c\/strong\u003e watch that suits slim and larger wrists alike. The steel bracelet links can be adjusted by any watchmaker or jeweller.\u003c\/p\u003e\u003ch3\u003eWhat box comes with my watch?\u003c\/h3\u003e\u003cp\u003eYour TAG Heuer x Kith is delivered in its \u003cstrong\u003eoriginal collaboration box\u003c\/strong\u003e, together with its papers and limited-edition numbering. The caseback carries the exclusive Kith engravings, including the monogram and the “Kith \u0026amp; Kin” inscription.\u003c\/p\u003e\u003ch3\u003eWhat is the delivery time?\u003c\/h3\u003e\u003cp\u003eWe ship \u003cstrong\u003eworldwide, with home delivery against signature within 2 to 8 days\u003c\/strong\u003e. You benefit from real-time tracking by email and WhatsApp, whatever your destination.\u003c\/p\u003e\u003ch3\u003eWill I have to pay customs fees?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eNo, you will not be charged any customs fees.\u003c\/strong\u003e MTHOR covers all customs duties and taxes, whatever your destination in the world. The price shown on the site is the final price you pay: no nasty surprises on delivery.\u003c\/p\u003e\u003ch3\u003eCan I return my watch if it isn't right for me?\u003c\/h3\u003e\u003cp\u003eYes. You have \u003cstrong\u003e14 days after receipt\u003c\/strong\u003e to return your watch, provided it is in its original condition (never worn, complete box, seal intact). Refunds are processed within 24 hours of the return being received.\u003c\/p\u003e\u003c\/section\u003e\u003csection\u003e\u003ch2\u003eGoing further\u003c\/h2\u003e\u003cp\u003eAlso discover our \u003ca href=\"\/en\/collections\/kith\"\u003eKith\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/montres\"\u003eWatches\u003c\/a\u003e collections, as well as our selection of \u003ca href=\"\/en\/collections\/accessoires\"\u003eaccessories\u003c\/a\u003e. To learn everything about the quality of our pieces, see \u003ca href=\"\/en\/pages\/authenticity\"\u003eour detailed authentication process\u003c\/a\u003e.\u003c\/p\u003e\u003c\/section\u003e","products":[{"product_id":"tag-heuer-x-kith-formula-1-wa121f-ba0023","title":"TAG Heuer x Kith Formula 1 WA121F-BA0023","description":"\u003cp\u003eDiscover the remarkable \u003cstrong\u003eTAG Heuer x Kith Formula 1 WA121F-BA0023\u003c\/strong\u003e, a perfect blend of sport and elegance that caters to watch enthusiasts and collectors alike. This striking timepiece, inspired by the world of auto racing, features a sophisticated beige dial accented with bold red details that instantly grab attention. The meticulous craftsmanship is evident in the engraved logos adorning both the front and back of the watch, ensuring it's a statement piece on your wrist.\u003c\/p\u003e\u003cp\u003eA highlight of this exceptional watch is its glow-in-the-dark face, allowing for easy readability even in low light conditions. It comes elegantly packaged in a black box, adorned with the watch's name and the esteemed designer logo, making it an ideal gift for any occasion. \u003c\/p\u003e\u003cp\u003eThe watch boasts a robust five-link steel bracelet, complete with a secure folding clasp featuring double safety buttons, guaranteeing its safety during daily wear. This remarkable watch was designed for those who appreciate luxury and sport in their accessories. Immerse yourself in the world of high-end timepieces with this stunning addition to your collection. Explore more of what \u003ca href=\"https:\/\/mthorshop.com\/en\/collections\/tag-heuer\" title=\"Brand\" rel=\"noopener\" target=\"_blank\"\u003eTAG Heuer\u003c\/a\u003e has to offer and delve into the unique offerings within the \u003ca href=\"https:\/\/mthorshop.com\/en\/collections\/watches\" title=\"Collection\" rel=\"noopener\" target=\"_blank\"\u003eTAG Heuer x Kith Formula 1\u003c\/a\u003e collection today.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSKU :\u003c\/strong\u003e TAG Heuer x Kith Formula 1 WA121F-BA0023\u003c\/p\u003e","brand":"TAG Heuer","offers":[{"title":"Default Title","offer_id":58215131742553,"sku":"TAG Heuer x Kith Formula 1 WA121F-BA0023","price":3834.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/3863\/7217\/files\/vKaQ8l0PzqCUKG8y2etw7YmtO3oI528ojG-gI7b_8gg.webp?v=1780592431"}],"url":"https:\/\/mthorshop.com\/en\/collections\/tag-heuer.oembed","provider":"MTHOR SHOP","version":"1.0","type":"link"}