{"title":"Underwear","description":"\u003csection\u003e\u003ch2\u003ePremium underwear: the essential you don't see but you feel\u003c\/h2\u003e\u003cp\u003eDiscover MTHOR Shop's \u003cstrong\u003eUnderwear\u003c\/strong\u003e selection, a collection designed for those who consider underwear a real piece of their wardrobe. Boxers, briefs, trunks, matching sets: we have curated the best models from the most iconic streetwear and premium lifestyle brands to offer you everyday comfort without compromising on style. Every piece in our underwear collection is \u003cstrong\u003eauthenticated\u003c\/strong\u003e and inspected by our expert team before shipping. Buying from MTHOR guarantees flawless fabric, a cut faithful to the original model, and factory-sealed packaging.\u003c\/p\u003e\u003c\/section\u003e\u003csection\u003e\u003ch2\u003eUnderwear: from utilitarian basic to statement piece\u003c\/h2\u003e\u003cp\u003eFor decades, underwear was thought of as purely functional: bought in packs, replaced when worn out, never seen. The turning point came in the 1980s when Calvin Klein, driven by photographer Bruce Weber, launched an advertising campaign that completely redefined the perception of men's underwear. The white logo-waistband boxer-brief became an object of desire, deliberately exposed above the jean line, and underwear shifted into the realm of fashion.\u003c\/p\u003e\u003cp\u003eSince then the movement has only amplified. Tommy Hilfiger, Polo Ralph Lauren, Hugo Boss and Emporio Armani all entered the space with their own premium underwear lines. More recently SKIMS, launched in 2019 by Kim Kardashian, has redefined the underwear and \u003cem\u003eshapewear\u003c\/em\u003e market by combining inclusive nude tones, technical fabrics and pop-culture marketing. Sneaker and streetwear brands such as Nike, Adidas, Supreme and Stussy have launched their own logoed boxer lines, turning underwear into a cultural marker on par with a t-shirt.\u003c\/p\u003e\u003cp\u003eThe result: today choosing your underwear is no longer a trivial act. It is a decision that combines comfort, brand image and manufacturing quality. This is the trend that MTHOR's Underwear collection highlights.\u003c\/p\u003e\u003c\/section\u003e\u003csection\u003e\u003ch2\u003eFabrics, cuts and technologies: what makes a great underwear\u003c\/h2\u003e\u003cp\u003eA quality underwear rests on three technical pillars: fabric, cut and waistband finish. On the fabric side, \u003cstrong\u003ecombed cotton\u003c\/strong\u003e remains the reference for breathability and softness, often enriched with a small percentage of elastane (3-5%) to ensure hold and freedom of movement. Premium brands like Calvin Klein and Tommy Hilfiger use \u003cstrong\u003estretch cotton\u003c\/strong\u003e specifically woven to keep its shape wash after wash. On the performance side, \u003cstrong\u003emodal\u003c\/strong\u003e and \u003cstrong\u003emicromodal\u003c\/strong\u003e (made from beech tree fibres) offer superior softness with a near-silk feel, while \u003cstrong\u003etechnical microfibres\u003c\/strong\u003e wick moisture continuously, ideal for sport and heat.\u003c\/p\u003e\u003cp\u003eThen the cut: \u003cstrong\u003ebrief\u003c\/strong\u003e (short, maximum support), \u003cstrong\u003etrunk\u003c\/strong\u003e (short mid-thigh boxer, the current best-seller), \u003cstrong\u003eboxer-brief\u003c\/strong\u003e (longer cut above the knee, support and coverage), \u003cstrong\u003eboxer-short\u003c\/strong\u003e (loose cut, loungewear vibe). Each cut has its logic: the brief for sport support, the trunk for modern daily wear, the boxer-brief for those who prefer coverage, the boxer-short for downtime at home.\u003c\/p\u003e\u003cp\u003eFinally the \u003cstrong\u003elogo waistband\u003c\/strong\u003e, the visual signature of every brand. Jacquard-woven at Calvin Klein, flat elastic at Tommy Hilfiger, double-layered at Polo, oversized at Versace. Three key benefits: \u003cstrong\u003edurable comfort\u003c\/strong\u003e thanks to breathable fabric; \u003cstrong\u003etailored support\u003c\/strong\u003e for your activity; \u003cstrong\u003edistinct style\u003c\/strong\u003e via the logoed jacquard waistband.\u003c\/p\u003e\u003c\/section\u003e\u003csection\u003e\u003ch2\u003eIconic brands in the MTHOR Underwear collection\u003c\/h2\u003e\u003cp\u003eOur underwear selection brings together the essential references of the market. \u003cstrong\u003eCalvin Klein Underwear\u003c\/strong\u003e, pioneer of the category since the 80s, remains the absolute reference with its trunks and boxer-briefs and its signature jacquard waistband. \u003cstrong\u003eTommy Hilfiger\u003c\/strong\u003e offers three-packs of boxers with the recognisable red-white-blue flag accents. \u003cstrong\u003ePolo Ralph Lauren\u003c\/strong\u003e plays on its preppy American heritage with briefs and trunks featuring its embroidered Pony.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSKIMS\u003c\/strong\u003e, which has become in just a few years the most desirable underwear brand on the market, offers its famous seamless boxers in nude tones and its matching bra + brief sets. \u003cstrong\u003eHugo Boss\u003c\/strong\u003e and \u003cstrong\u003eEmporio Armani\u003c\/strong\u003e embody premium European underwear with noble materials and a slim Italian cut. Streetwear and lifestyle brands keep up: \u003cstrong\u003eSupreme\u003c\/strong\u003e, \u003cstrong\u003eStussy\u003c\/strong\u003e, \u003cstrong\u003eBAPE\u003c\/strong\u003e, \u003cstrong\u003ePalace\u003c\/strong\u003e regularly release very limited underwear drops that have become real collectibles. On the sports side, \u003cstrong\u003eNike\u003c\/strong\u003e, \u003cstrong\u003eAdidas\u003c\/strong\u003e and \u003cstrong\u003eUnder Armour\u003c\/strong\u003e dominate the performance segment with their Pro lines and technical microfibres.\u003c\/p\u003e\u003cp\u003eYou will also find in the MTHOR Underwear collection a few pieces from luxury brands (\u003cstrong\u003eVersace\u003c\/strong\u003e, \u003cstrong\u003eDolce \u0026amp; Gabbana\u003c\/strong\u003e, \u003cstrong\u003eBalenciaga\u003c\/strong\u003e, \u003cstrong\u003eOff-White\u003c\/strong\u003e, \u003cstrong\u003eVetements\u003c\/strong\u003e) that literally turn boxers into statement pieces, with XXL logo waistbands and premium fabrics.\u003c\/p\u003e\u003c\/section\u003e\u003csection\u003e\u003ch2\u003eWhy buy your Underwear at MTHOR\u003c\/h2\u003e\u003cp\u003eMTHOR Shop specialises in \u003cstrong\u003eauthenticated\u003c\/strong\u003e products and applies the same level of rigor to fashion pieces as to sneakers. Each underwear in our collection goes through a thorough check by our expert team: we verify the \u003cstrong\u003eoriginal sealed packaging\u003c\/strong\u003e (branded box or blister), the \u003cstrong\u003einner woven label\u003c\/strong\u003e (composition, size, product code), the \u003cstrong\u003ehologram or anti-counterfeit marking\u003c\/strong\u003e when the brand integrates one, the \u003cstrong\u003equality of stitching and fabric\u003c\/strong\u003e, and the \u003cstrong\u003elogoed jacquard waistband\u003c\/strong\u003e — a brand signature that counterfeits rarely reproduce faithfully. Each order ships with a \u003cstrong\u003eMTHOR seal\u003c\/strong\u003e, tangible proof that quality control has been performed and authenticity validated. \u003ca href=\"\/en\/pages\/authenticite\"\u003eLearn more about our authentication process\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eWe offer \u003cstrong\u003eworldwide delivery in 2 to 8 days, signed for at your door\u003c\/strong\u003e, with real-time tracking via email and WhatsApp, \u003cstrong\u003epay in 4 interest-free\u003c\/strong\u003e via Klarna or Scalapay, and a France-based customer service available Monday to Friday from 9am to 6pm. If anything goes wrong, our 14-day return policy protects you — provided the packaging is intact and the seal not removed.\u003c\/p\u003e\u003c\/section\u003e\u003csection\u003e\u003ch2\u003eFAQ — Underwear at MTHOR\u003c\/h2\u003e\u003ch3\u003eHow to verify the authenticity of underwear bought at MTHOR?\u003c\/h3\u003e\u003cp\u003eEvery piece sold by MTHOR has already been authenticated by our team before shipping. We verify the original sealed packaging, the inner woven label, the quality of the logoed jacquard waistband, stitching consistency and the fabric. For more details, see our \u003ca href=\"\/en\/pages\/authenticite\"\u003edetailed authentication process\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eHow to choose the right underwear size?\u003c\/h3\u003e\u003cp\u003eUnderwear sizes generally follow your \u003cstrong\u003etrouser size\u003c\/strong\u003e or an S\/M\/L\/XL system based on waist circumference. Calvin Klein, Tommy Hilfiger and SKIMS run true to size in general, while Italian brands (Emporio Armani, Versace) tend to run a little small — size up if in doubt.\u003c\/p\u003e\u003ch3\u003eWhat box or packaging is delivered with my order?\u003c\/h3\u003e\u003cp\u003eUnderwear is delivered in its \u003cstrong\u003eoriginal factory packaging\u003c\/strong\u003e: cardboard box for matching sets and three-packs, sealed blister for single pieces, fabric pouch for luxury brands. Our MTHOR seal is added on the outside of the parcel.\u003c\/p\u003e\u003ch3\u003eWhat is the delivery time?\u003c\/h3\u003e\u003cp\u003eWe ship \u003cstrong\u003eworldwide, signed at the door within 2 to 8 days\u003c\/strong\u003e. Real-time tracking via email and WhatsApp regardless of your destination.\u003c\/p\u003e\u003ch3\u003eWill I have to pay customs fees?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eNo, no customs fees are charged to you.\u003c\/strong\u003e MTHOR covers all customs duties and taxes, regardless of your destination in the world. The price shown on the site is the final price you pay.\u003c\/p\u003e\u003ch3\u003eCan I return my underwear if it doesn't suit me?\u003c\/h3\u003e\u003cp\u003eYes, under strict hygiene-related conditions. You have \u003cstrong\u003e14 days from receipt\u003c\/strong\u003e to return your piece, provided the \u003cstrong\u003eoriginal packaging is intact, the seal not removed, and the piece never worn or tried on\u003c\/strong\u003e.\u003c\/p\u003e\u003c\/section\u003e\u003csection\u003e\u003ch2\u003eTo go further\u003c\/h2\u003e\u003cp\u003eComplete your look with our \u003ca href=\"\/en\/collections\/accessoires\"\u003eAccessories\u003c\/a\u003e selection. To learn everything about MTHOR product quality and authentication, see our \u003ca href=\"\/en\/pages\/authenticite\"\u003edetailed authentication process\u003c\/a\u003e.\u003c\/p\u003e\u003c\/section\u003e","products":[],"url":"https:\/\/mthorshop.com\/en\/collections\/underwear.oembed","provider":"MTHOR SHOP","version":"1.0","type":"link"}