On Running

On Running: Innovation in the World of Sneakers

The On Running collection represents a true revolution in the world of performance sneakers, perfectly embodying Swiss precision and disruptive innovation. Founded in 2010 in Zurich by former Olympic athlete Olivier Bernhard and his partners David Allemann and Caspar Coppetti, the brand quickly established itself as an essential player thanks to its unique CloudTec® technology and minimalist design approach. Iconic models like the Cloudflow, Cloudswift, and Cloud X have won over elite runners and fans of contemporary urban style alike. Combining exceptional performance, unparalleled comfort, and a clean aesthetic, On Running sneakers transcend the traditional boundaries between technical shoes and lifestyle, offering a revolutionary walking and running experience that has captivated millions of users worldwide and redefined the expectations of high-performance footwear.

Origins and Design: Swiss Excellence in Motion

The history of On Running began in 2010 when Olivier Bernhard, a three-time duathlon world champion and engineering enthusiast, sought to create an unprecedented running sensation combining the soft cushioning of a training shoe with the responsiveness of a competition shoe. After numerous prototypes and rigorous testing, he developed, with the help of Swiss engineer Miro Frischknecht, the revolutionary CloudTec® concept – hollow cushioning elements that compress horizontally on impact before locking to provide a firm, explosive push.

Olivier then teamed up with David Allemann and Caspar Coppetti, two entrepreneurs who shared his vision, to officially found On Running in Zurich. The design of the shoes was entrusted to Thilo Alex Brunner, who established the brand’s distinctive visual codes: clean lines, a muted color palette, and meticulous attention to functional details without superfluous embellishments.

This typically Swiss approach, prioritizing functional innovation over gratuitous aesthetics, is reflected in the rigorous development process applied to each model. Prototypes are tested in On's lab in Zurich, where advanced biomechanical analyses and computer simulations help optimize every component before field tests by professional athletes.

This unique blend of scientific expertise, technical craftsmanship, and passion for performance has allowed On to rise in just a decade from a confidential start-up to a global challenger to the historic giants of running.

Features and Materials: Technical Innovation at the Heart of the Experience

On Running sneakers stand out due to several proprietary technologies and innovative materials that define their unique identity:

• CloudTec®: This revolutionary cushioning system made up of hollow elements (the "Clouds") compresses upon impact to absorb multidirectional shocks, then locks to provide an energetic propulsion, creating the distinctive "running on clouds" sensation.
• Helion™ Superfoam: This ultra-lightweight composite foam offers exceptional energy return while resisting temperature variations, maintaining its elasticity even in cold weather and its durability under intense heat.
• Speedboard®: This semi-rigid plate inserted between the sole and the upper acts like a spring, storing energy on impact to release it during propulsion, promoting a smooth and dynamic transition from heel to toe.
• Missiongrip™: This outsole combines various patterns and rubber compounds strategically placed to optimize grip on different surfaces while maintaining durability and flexibility.
• CloudTec® Phase: A recent evolution of On's signature technology, it incorporates a specific compression angle based on the analysis of forces developed by the foot in motion, improving shock absorption and transition.
• Engineered Mesh: These technical textiles with variable density offer breathability, support, and lightness exactly where the foot needs it, reducing the total weight while enhancing comfort and durability.

These innovations, often combined in a single model and constantly perfected, create sneakers that blend athletic performance and everyday comfort in a totally unique way in the market.

Cultural Impact and Key Moments: From Professional Circuits to Streetwear

On Running's rise in contemporary culture has been marked by several key moments:

• Nicola Spirig's Olympic gold medal at the 2012 London Games while wearing On prototypes, granting immediate legitimacy to this young brand on the international sports stage.
• The early adoption of the brand by the triathlete and ultra-runner community, who appreciated On's innovative approach even before it became popular with the general public.
• The explosive entry into the world of high fashion with the On x Loewe collaboration in 2022, merging technical expertise with the creative vision of artistic director Jonathan Anderson.
• Roger Federer's investment in the brand in 2019, followed by the development of the "The Roger" lifestyle line in 2020, marking On's expansion beyond pure running to the premium sneaker segment.
• The successful IPO on the New York Stock Exchange in September 2021, valuing the company at over $7 billion and confirming its status as a major player in the sportswear industry.
• Adoption by influential celebrities like Emily Ratajkowski, Bella Hadid, and A$AP Rocky, propelling models like the Cloudnova and Cloudmonster into the high-end streetwear sphere.
• The opening of immersive flagship stores in strategic locations like New York, Tokyo, and London, reinventing the sneaker shopping experience with technologies like 3D gait analysis.

This meteoric rise illustrates On's ability to transcend its athletic DNA to become a desirable lifestyle brand while maintaining its technical credibility and distinct identity.

Collaborations and Special Editions: Between Performance and Creativity

The On Running collection has been enriched by prestigious collaborations and limited editions that showcase its versatility:

• On x Loewe: This collaboration with the Spanish luxury house created an artistic reinterpretation of the Cloudventure and Cloudrock models, merging technical performance with haute couture sensibility.
• The Roger Collection: Developed with Roger Federer, this line combines On's technical DNA with a classic tennis aesthetic, particularly on models like Centre Court and Clubhouse.
• On x Bang & Olufsen: This unexpected partnership created a complete running kit, combining exclusive sneakers with co-branded high-fidelity headphones, celebrating Swiss excellence across different fields.
• On Cyclon: The first sneaker model available through a subscription, 100% recyclable, illustrating On's commitment to sustainable innovation and the circular economy.
• Cloudaway Series: These limited editions inspired by various destinations (Tokyo, Patagonia, Swiss Alps) combine outdoor performance with urban style for modern adventurers.
• On x Ciele Athletics: This collaboration with the Canadian brand specializing in running accessories led to coordinated sets combining technical shoes and performance caps.

These strategic collaborations and special editions illustrate On's ability to maintain its technical integrity while exploring new creative territories, attracting a varied clientele ranging from elite athletes to demanding fashionistas.

In Line with Innovative Performance Brands

The On Running collection follows the tradition of technical excellence initiated by brands like Nike and Adidas, while bringing a radically innovative and uncompromising vision. While New Balance established itself with its craftsmanship and shoes available in multiple widths, On stands out with its radical approach to cushioning systems and its instantly recognizable visual signature. Collectors and enthusiasts of technical sneakers appreciate these different philosophies, recognizing in each the expression of a pursuit of excellence that has contributed to the constant evolution of performance footwear. On's meteoric rise in this landscape dominated by brands established for decades demonstrates its ability to fundamentally rethink what a sneaker can offer in terms of movement experience.

Discover the Authentic On Running Collection at MTHORSHOP

Don't miss the opportunity to acquire a pair of the prestigious On Running collection, the perfect alliance of Swiss precision engineering and contemporary design. At MThorShop, we are proud to offer a carefully authenticated selection of these revolutionary sneakers that have redefined the experience of running and walking.

Our expertise in the world of performance sneakers and our privileged network of suppliers guarantee access to the most sought-after models and limited editions that have built the reputation of this innovative brand. Each pair available on our platform is accompanied by its authenticity guarantee and original packaging to ensure a confident acquisition.

Take advantage of our express delivery service within 48 hours and join the community of technical and stylish sneaker enthusiasts by purchasing your On Running pair now at mthorshop.com. Owning a pair of On sneakers is more than just acquiring an exceptional sneaker – it's adopting a revolutionary technology that transforms every step into a lighter, more dynamic, and more natural experience, whether you're breaking your personal records or strolling the streets with style and comfort.