About Us
Welcome to MTHOR SHOP, the go-to specialist for limited-edition sneaker resale and accessories. Since our inception, we have established ourselves as a reference in the field, offering our customers an exclusive selection of rare and sought-after models.
Who are we?
At MTHOR SHOP, our mission is to bring you the latest trends and unique collaborations from iconic brands such as Air Jordan, Nike, Adidas, Asics, Converse, New Balance and many more. As specialists in the world of collectible sneakers, we are committed to guaranteeing the authenticity and quality of every pair of sneakers and accessories we offer.
Established since late 2016, we started by creating the first French Discord community dedicated to sneaker restock alerts, which has grown into a consignor network with several thousand members, mainly in France: MTHOR CLUB. Known for our expertise, we have developed our own database detailing every point to check when authenticating a pair. Thanks to constant monitoring of counterfeiters' latest techniques, our flawless process allows our customers to buy without a shred of doubt.
We operate successfully through two physical stores located in Nice and in the CAP 3000 shopping center, as well as a dynamic online presence. As partners of Galeries Lafayette, we are proud to position ourselves as leaders in limited-edition sneaker sales on the European market.
Our story: from 2016 to today
From the first French Discord community to physical stores on the French Riviera, here are the key milestones that built MTHOR.
December 2016 · MTHOR CLUB
Creation of MTHOR Club
MTHOR was born from a simple goal: alert members as fast as possible whenever an unofficial sneaker restock happens, in order to cop the pair and resell it on the secondary market. In the early months, alerts went out by email, then via Slack, before moving — and staying — on Discord. MTHOR is the first French Cook Group and one of the first in Europe.
July 2020 · MTHOR CLUB
MTHOR Club restructuring
Facing growing competition and the evolution of our core skill — data scraping — we recruited 15 staff members, each an expert in one or more specialties (botting, proxies, resell speculation, retail, networking, collecting…). We improved all our processes, moved fully to Discord and created standards based on our best practices and training.
May 2021 · MTHOR SHOP
Creation of MTHOR SHOP
The main goal: create our own marketplace to become fully independent and increase our members' profits. Our first point of sale opened inside one of France's largest shopping centers: CAP 3000, voted best shopping center in the world in 2022 (3000 Av. Eugène Donadeï, 06700 Saint-Laurent-du-Var).
March 8, 2022 · MTHOR SHOP
Scaling MTHOR Shop
The business model was gradually taking shape: we expanded with a new partner, MARALEX, in the 16th arrondissement of Paris (1 Rue de la Pompe, 75116 Paris).
May 11, 2022 · MTHOR SHOP
Third point of sale
The business model was confirmed: working with trusted partners, in strategic locations close to our consignors, so they can keep the stores stocked and earn continuously. Our third point of sale opened inside Pilou in Saint-Étienne (2 Rue Ferrer, 42000 Saint-Étienne).
October 15, 2022 · MTHOR SHOP
MTHOR Shop, Nice & optimization
Our standards kept rising. To grow sales, you need not only good partners but also full compliance with our sales processes. We therefore closed Paris and Saint-Étienne and opened in Nice, partnering with Galeries Lafayette Nice Masséna.
December 2022 · MTHOR SHOP
MTHOR Shop Luxembourg
Opening of a pop-up store in Luxembourg inside the Fashion & Design Concept Store of our great friend and partner Fabiola.
January 2023 · MTHOR SHOP
MTHOR ERP
Building on two years of expertise in physical retail and our skills in continuous improvement and supply chain, we developed our own fully custom solution: MTHOR X, a consulting service and consignment software designed to help other sneaker shops, start-ups and SMEs manage their processes.
March 25, 2023 · MTHOR SHOP
MTHOR Shop Toulouse
Opening of a pop-up store in Toulouse inside our exclusive partner LEWIS, right in the heart of Rue d'Alsace.
April 8, 2023 · MTHOR CLUB
MTHOR Club restructuring
End of the Cook Group, considered outdated compared to the value we want to bring to our members: MTHOR Club continues, but is now focused on consignment.
April 15, 2023 · MTHOR SHOP
MTHOR Shop Cannes
Opening in Cannes inside our exclusive partner LEWIS, right in the heart of Rue d'Antibes.
August 2023 · MTHOR SHOP
MTHOR Shop Online
E-commerce begins!
November 2023 · MTHOR SHOP
MTHOR Shop CAP 3000
Back at CAP 3000, inside Galeries Lafayette.
July 2024 · MTHOR CLUB
MTHOR Sneakers Event
Our very own sneaker event held in Nice!
Our selection
Our store stands out for its rigorous and exclusive selection of sneakers. Whether you are a passionate collector or simply looking for the perfect pair to complete your wardrobe, we have what you need. In addition, our unique collaborations with renowned artists and designers give you access to models you won't find anywhere else.
Authenticity at the heart of our commitment
At MTHOR SHOP, we understand the crucial importance of authenticity in the sneaker world. Every product we offer goes through a rigorous verification process. Our experts meticulously examine each pair, using advanced tools such as the UV lamp to identify unexpected glue traces and detect unusual material additions that do not conform to standards.
The microscope is also used to verify the quality of materials and make sure they meet the highest standards. With these meticulous checks, you can shop with confidence, knowing you are investing in authentic, high-quality pieces.
Our commitment to the sneaker community
Beyond selling sneakers, we are passionate about sneaker culture. We love sharing this passion with our community through events, exclusive launches and engaging content on our social media. We firmly believe that sneakers are more than just a fashion accessory: they are a true expression of style and personality.
Join us
Trust MTHOR SHOP to enrich your collection with exclusive sneakers and must-have accessories. Join our community of enthusiasts and discover a world where quality, authenticity and exclusivity are at the heart of everything we do.
Thank you for visiting, and welcome to the world of MTHOR SHOP!
Our own reseller network: Mthor Club
No extra charges
Available 24/7 on WhatsApp
Galeries Lafayette in Nice & CAP 3000, France