TAG Heuer x Kith Formula 1: the return of an 80s legend

Step into the world of the TAG Heuer Formula 1 | Kith, the most talked-about watch collaboration of recent years. By reviving the legendary Formula 1 of the 1980s alongside Kith founder Ronnie Fieg, TAG Heuer pulled off a masterstroke that thrilled watch collectors and the streetwear community alike. Numbered limited editions, colourful dials, paddock spirit and unapologetic nostalgia: every piece in this collection tells a story. At MTHOR, we curate the most sought-after references from this collaboration, including the iconic WA121F-BA0023 with its eggshell dial, all authenticated by our team of experts before shipping. A rare opportunity to wear a piece of watchmaking history reimagined by one of the most influential brands in contemporary culture.

The story of an icon: the first watch of the TAG era

To grasp the significance of this collaboration, you have to go back to 1985, when the TAG group (Techniques d'Avant Garde) acquired the Swiss manufacture Heuer. The Formula 1, launched in 1986, was the very first watch born under the TAG Heuer name. Going against the grain of traditional watchmaking, it offered a colourful case, a reliable quartz movement and an accessible price: a genuine cultural phenomenon in the 80s and 90s, worn by millions of teenagers captivated by Formula 1 racing and the neon aesthetic of the era. Among them was a certain Ronnie Fieg, who discovered the Formula 1 in his youth in New York and never forgot it.

Decades later, now the founder of Kith, Fieg convinced TAG Heuer to bring back this model that had vanished from the catalogue. The TAG Heuer Formula 1 | Kith collection was unveiled in spring 2024, launched in-store in Miami on May 3, 2024 during Grand Prix weekend, then worldwide on May 6, 2024. The “TAG” logo was replaced by “Kith” on the dial, a knowing wink that instantly turned these limited editions into collector's items. Sold out within hours, the collection has been highly coveted on the secondary market ever since.

A technical watch: quartz, steel and 200 metres of water resistance

The Formula 1 | Kith retains the technical codes that made the original a success, brought up to date. The 35 mm case, faithful to the vintage proportions, comes in stainless steel or Arnite® composite depending on the version, topped with a contrasting graduated bezel. The quartz movement delivers maintenance-free precision, in the spirit of the accessible “tool watch” of 1986. Sapphire crystal protects a luminescent dial that reads perfectly in the dark, and water resistance reaches 200 metres.

Three strengths sum up this watch: remarkable everyday lightness thanks to its compact unisex format, motorsport-bred toughness with its sapphire crystal and 200 m water resistance, and collector value guaranteed by numbered limited editions engraved with the Kith monogram and the “Kith & Kin” inscription on the caseback.

The standout models of the collection

The TAG Heuer x Kith collaboration spans around ten references, all produced in limited quantities. The most coveted steel version is the WA121F-BA0023: stainless steel case and five-link bracelet, contrasting black bezel and a cream eggshell dial with red accents, released as 1,350 numbered pieces. Around it orbit the “city” editions reserved for Kith stores: the Formula 1 Kith Paris (WA121N) with its nocturnal dial, the Kith Los Angeles (WA121P) on a rubber strap, plus versions dedicated to New York, Miami, Tokyo, Toronto and Hawaii. The vibrant colourways — green, red, blue, black — faithfully reinterpret the neon palettes of the original 80s Formula 1 watches. Every piece carries the dual “TAG Heuer Formula 1 | Kith” logo on the dial, the distinctive signature of a collaboration that became an instant cult classic.

Why buy your TAG Heuer x Kith from MTHOR

MTHOR Shop specialises in selling authenticated pieces. Every watch in our TAG Heuer collection goes through a rigorous inspection by our team of experts: we check the consistency of the box, papers and edition numbering, the engravings, dial, finishing and bracelet, as well as the original accessories. For the most advanced checks, we rely on specialised tools such as a UV lamp or microscope. Every order ships with a seal, tangible proof that quality control has been carried out and authenticity validated. Learn more about our authentication process.

We offer worldwide delivery in 2 to 8 days, to your door with signature on receipt, real-time tracking by email and WhatsApp, pay-in-4 interest-free instalments via Klarna or Scalapay, and a customer service team based in France available Monday to Friday, 9am to 6pm. Should anything go wrong, our 14-day return policy protects you.

FAQ — TAG Heuer x Kith at MTHOR

How can I verify the authenticity of a TAG Heuer x Kith?

Every watch sold on MTHOR is inspected by our team of experts: box, papers, limited-edition numbering, case engravings, dial and bracelet are checked one by one, with UV lamp and microscope for the most sensitive points. Your order arrives with a seal certifying the inspection. Discover our authentication process.

Does the Formula 1 Kith suit every wrist?

Yes. With its compact 35 mm case, faithful to the proportions of the original 1986 Formula 1, it is a unisex watch that suits slim and larger wrists alike. The steel bracelet links can be adjusted by any watchmaker or jeweller.

What box comes with my watch?

Your TAG Heuer x Kith is delivered in its original collaboration box, together with its papers and limited-edition numbering. The caseback carries the exclusive Kith engravings, including the monogram and the “Kith & Kin” inscription.

What is the delivery time?

We ship worldwide, with home delivery against signature within 2 to 8 days. You benefit from real-time tracking by email and WhatsApp, whatever your destination.

Will I have to pay customs fees?

No, you will not be charged any customs fees. MTHOR covers all customs duties and taxes, whatever your destination in the world. The price shown on the site is the final price you pay: no nasty surprises on delivery.

Can I return my watch if it isn't right for me?

Yes. You have 14 days after receipt to return your watch, provided it is in its original condition (never worn, complete box, seal intact). Refunds are processed within 24 hours of the return being received.

Going further

Also discover our Kith and Watches collections, as well as our selection of accessories. To learn everything about the quality of our pieces, see our detailed authentication process.