Keychain: from simple key ring to the fashion statement of the year

Step into the world of the keychain, which in just a few seasons has become the most coveted accessory in streetwear and pop culture. From Jane Birkin's Birkin bag covered in charms to the Labubu dangling from the bags of Rihanna, BLACKPINK's Lisa and Dua Lipa, the keychain is no longer a simple gadget — it's a style statement, a marker of belonging, a collector's item. MTHOR hand-picks the most sought-after keychains of the moment, from Pop Mart series to cult collabs, all authenticated by our team of experts before shipping. Whether you're after the viral Labubu Macaron, a Hello Kitty Pop Mart or a Smiski hidden in its blind box, you're in the right place. Our catalog covers iconic models as well as new drops, at controlled prices and with fast worldwide delivery.

The story of a trend: from utility ring to object of desire

The keychain was born in the 19th century as a simple metal ring designed to hold keys together. For more than a century, it stayed purely functional — a real estate freebie, a holiday souvenir, a promotional gift. The turning point came in the 2000s, when luxury houses like Fendi, Louis Vuitton and Prada started offering bag charms in leather and precious metal priced at several hundred euros. The keychain then became an outward sign of refinement, hanging in plain sight from a handbag.

The real revolution arrived with Pharrell Williams at Louis Vuitton in 2023, who made bag charms a centerpiece of his runway shows, and with the global explosion of Labubu, the creature by Kasing Lung produced by Pop Mart. Spotted on Lisa from BLACKPINK in April 2024, Labubu unleashed a tidal wave: worldwide stockouts, queues lasting days outside Pop Mart stores, resale at up to 10x retail. Today, clipping a keychain to your bag means showing your taste, your obsessions and your tribe.

Anatomy of a keychain: materials, clasps, formats

Not all keychains are equal — quality lives in the details. A great keychain combines premium materials (high-grade plush, soft vinyl, plated metal, food-grade silicone or clear acrylic), a solid clasp (anti-twist swivel clip, reinforced chain, welded ring) and original packaging that proves traceability. On Pop Mart figures, the finish is tested to withstand daily friction against a bag, and every piece ships in its sealed blind box.

Formats vary by brand. Labubu plush comes in Macaron 7 cm (the most coveted keychain size), Sit Down 17 cm and Walking 25 cm. Sonny Angel series are 8 cm vinyl figures. Smiski glow in the dark and stand 6 cm tall. Hello Kitty Pop Mart reworks Sanrio's classic codes with a collector twist. For clasps: swivel clip to attach and detach with ease, chain for stiffness, elastic for softer plushies.

The collection's keychain stars

This collection gathers the most searched keychains of the moment at MTHOR. On the Pop Mart side, you'll find the unmissable Labubu across its Have a Seat, Big Into Energy, Exciting Macaron and Time to Chill series, alongside Hello Kitty Pop Mart in collaboration with Sanrio. Fans of darker worlds will love SKULLPANDA with The Sound and Tell Me What You Want, or CRYBABY and its melancholic tears designed by Molly Yllom.

For cuter pop culture, Dimoo and its Animal Kingdom, Letter from Sweetheart and The Forest series, plus Mega Space with articulated figures, are among the bestsellers. On the streetwear collab side, our Supreme Accessories include some rare seasonal keychains worth hunting. Every piece is sourced through official channels and runs through our authentication process before being offered for sale.

Why buy your keychain at MTHOR

MTHOR Shop specializes in selling authenticated products, and our keychain category is no exception. The counterfeiting of Pop Mart figures — Labubu especially — has become a worldwide plague: copies known as Lafufu circulate everywhere, with crude flaws (misaligned teeth, washed-out colours, scratchy fabric, unsealed blind box, faked hologram). Every keychain in our collection goes through a rigorous quality control run by our team: we verify the integrity of the blind box and the QR-code sticker, the fabric, stitching, face details and accessories, plus the original seal and official Pop Mart hologram. Every order ships with an MTHOR seal, a tangible guarantee the check has been performed. Learn more about our authentication process.

We offer worldwide shipping in 2 to 8 days, to your door against signature, real-time tracking via email and WhatsApp, interest-free 4-payments via Klarna or Scalapay, and France-based customer service available Monday to Friday, 9am to 6pm. If anything goes wrong, our 14-day return policy has you covered.

FAQ — Keychain at MTHOR

How can I tell if a Labubu keychain is authentic?

An authentic Labubu has several markers: exactly 9 pointed teeth, a symmetrical face with bright eyes, dense and soft plush fabric, an inner sewn label mentioning The Monsters / Pop Mart, and a QR-code sticker on the back of the blind box that, when scanned, links to the official Pop Mart site. At MTHOR we verify every one of these before shipping. Discover our full authentication process.

How do I attach a keychain to my bag?

Most of our keychains come with a swivel clip that snaps directly onto a bag's ring, a satchel strap or a jean loop. For Labubu Macaron plushies, the clip is fixed to a reinforced chain. If your bag has no ring, you can clip the keychain onto the zipper pull or the inner strap.

Which size keychain should I pick?

It depends on use. 7 cm (Labubu Macaron, Sonny Angel): perfect for a handbag or luxury bag, discreet but visible. 17 cm (Labubu Sit Down): a statement piece for a large bag, tote or gym bag. 25 cm (Labubu Walking): more a decorative piece or accessory for an oversized bag. For daily handbag use, 7 cm remains the community standard.

Does the keychain come in its original blind box?

Yes. Every Pop Mart keychain ships in its official sealed blind box, with an intact QR sticker and all original accessories (series card, pouch, foam protection). This guarantees the product hasn't been opened and that you get the full unboxing experience. For "character pick" (non-mystery) editions, the figure ships in its specific packaging.

What's the delivery time?

We ship worldwide, with door-to-door delivery against signature within 2 to 8 days. You get real-time tracking by email and WhatsApp, wherever you are.

Will I have to pay customs fees?

No, no customs fees on you. MTHOR covers all duties and customs taxes, wherever you are in the world. The price shown on the site is the final price you pay — no nasty surprise at delivery.

Can I return my keychain if I'm not happy with it?

Yes. You have 14 days from receipt to return your keychain, provided it's in original condition (sealed blind box, intact sticker, MTHOR seal not removed). Refunds are processed within 24h of receiving the return.

Going further

Also discover our Pop Mart Labubu, Pop Mart Hello Kitty and Accessories collections. To learn more about our product quality, see our detailed authentication process.