Filters

Sort by:

Joe Freshgoods: the Chicago designer who revolutionized New Balance collabs with his cult storytelling

Step into Joe Freshgoods, the Chicago streetwear designer whose New Balance collaborations redefined sneaker storytelling. Founder of Don't Be Mad At Me (DBMAM). Iconic drops: "When Things Were Pure", "Sour Patch Kids", "Penny Cookie", "Inside Voices". MTHOR — all authenticated.

The story: Chicago, DBMAM, NB

Joe Freshgoods grew up in Chicago. Founded DBMAM early 2010s. First viral collab NB 990v4 "Inside Voices" 2020. Then NB 9060 "When Things Were Pure", NB 2002R "Sour Patch Kids", NB 1906R "Conversations Amongst Us", "Penny Cookie".

Distinctive signature

Three elements: personal storytelling, bold nostalgic palettes, premium finishes. Three benefits: unique positioning, cultural aura, instant collector value.

Iconic collabs

NB 990v4 "Inside Voices" (2020), NB 9060 "When Things Were Pure", NB 2002R "Sour Patch Kids", NB 1906R "Conversations Amongst Us", "Penny Cookie". DBMAM apparel.

Why MTHOR

Pieces authenticated: NB box, nubuck quality, signature embroideries. For "When Things Were Pure", "Sour Patch Kids": UV lamp + microscope. MTHOR seal. Learn more.

FAQ

Authenticity?

NB box, nubuck, embroideries.

Sizing?

True to NB size.

Most coveted?

"When Things Were Pure". "Inside Voices".

Box?

NB box with custom Joe Freshgoods hangtag.

Delivery?

2-8 days with signature.

Customs?

No.

Returns?

14 days in original state.

Going further

New Balance, NB 9060.