Jazwares: the American giant of pop culture plush

Step into the world of Jazwares, the American studio that turned plush toys into a global object of desire. Behind the ultra-soft Squishmallows selling out in stores, the Pokémon Premium Plush, the Roblox figures and the Fortnite Battle Royale Collection, one single name stands: Jazwares. Founded in 1997 in Florida, the brand has become in a few years one of the major players of licensed toys, with premium partnerships with Nintendo, The Pokémon Company, Epic Games, Roblox, Disney and Lucasfilm. MTHOR Shop selects for you the most sought-after pieces from the Jazwares catalogue, authenticated by our team of experts before shipping, to guarantee 100% official products, in perfect condition, with original packaging.

The story of an icon: from Florida to the collector's room

Jazwares was born in 1997 in Sunrise, Florida, at the initiative of Judd Zebersky, a young entrepreneur passionate about pop culture licenses. During its first twenty years, the brand grew discreetly by distributing Disney, Marvel and Nintendo licensed toys, before experiencing its decisive turning point in 2017 with the launch of Squishmallows — those round and ultra-soft plush originally designed in Japan, which it markets worldwide. In 2020, lockdown transforms Squishmallows into a viral phenomenon on TikTok: over 100 million units sold in two years, collectors hunting rare editions (Jack the ram becomes one of the most coveted in the world), queues outside stores.

Strong from this success, Jazwares then signs premium agreements with The Pokémon Company to produce the new generation of official plush (Plush Premium range launched in 2023), with Epic Games for Fortnite figures, and with Roblox for collectibles derived from the most played metaverse in the world. Today acquired by Berkshire Hathaway (Warren Buffett's group), Jazwares has become the reference of plush and licensed figures, present in over 60 countries.

A unique manufacturing quality: why Jazwares plush stand out

What makes the difference between a Jazwares plush and a generic product is the obsessive attention to material. Squishmallows use a proprietary ultra-fine polyester filling (the "marshmallow filling") that gives that unique sensation of dense softness, capable of keeping its shape after hundreds of cuddles. Pokémon Premium plush employ a soft velvet hand-brushed to faithfully reproduce the colors and textures of each creature — Umbreon's black fur, Charmander's orange coat, Lapras's translucent blue.

Three concrete benefits for the collector: exceptional longevity (reinforced stitching resists over 1000 pressure cycles), certified child safety (CE and ASTM F963 compliance for embroidered eyes with no risk of tearing), and fidelity to the official design guaranteed by exclusive licenses held by Jazwares with the rights holders (Nintendo, Disney, Epic Games).

The iconic models of the Jazwares collection

The Jazwares collection at MTHOR Shop highlights the most sought-after pieces from the catalogue. On the Pokémon Plush Premium side, you'll find cult models: Umbreon Sleeping, Pikachu, Eevee, Charmander, Squirtle, Mew, Mewtwo, as well as Sleeping Series editions (sleeping Pokémon) highly prized by adult collectors. On the Squishmallows side, must-have references include Cam the cat, Jack the ram (collector edition), Wendy the frog, Stacy the skunk as well as Disney collabs (Stitch, Bambi) and Marvel.

The collection is regularly enriched with official releases: Fortnite Battle Royale Collection figures (Drift, Cuddle Team Leader, Raven skins), Roblox figures and Star Wars Black Series. At MTHOR, we prioritize models with high collection value: limited runs, event exclusives, premium series whose authenticity and brand-new condition justify an investment.

Why buy your Jazwares plush at MTHOR

MTHOR Shop specializes in selling authenticated pop culture pieces. Every Jazwares plush in our collection goes through a rigorous control carried out by our team of experts: we check the consistency of the packaging and the official label (Jazwares hologram, barcode, license mentions), the material, stitching, finish of embroidered eyes and accessories, as well as compliance with the official specifications of the licensee (Nintendo, Epic Games, Disney). For the most thorough verifications, we rely on specialized tools such as the UV lamp to detect hidden authentication markings and compare them with manufacturer references. Each order is shipped with a seal, a tangible guarantee that the quality control has been carried out and the authenticity validated. Learn more about our authentication process.

We offer worldwide delivery in 2 to 8 days to your door against signature, with real-time tracking by email and WhatsApp, a 4-installment interest-free payment via Klarna or Scalapay, and a customer service based in France available Monday to Friday from 9am to 6pm. In case of any issue, our 14-day return policy protects you.

FAQ — Jazwares plush at MTHOR

How to verify the authenticity of a Jazwares plush?

An official Jazwares plush always has a woven label mentioning Jazwares LLC, the address Sunrise, FL, the partner's license number (The Pokémon Company, Epic Games, Disney, etc.) as well as an authenticity hologram on the original packaging. The fabric color, filling density and embroidery precision are the first quality indicators. At MTHOR, every piece is verified by our team before shipping. See our complete process.

Which size to choose for a Jazwares plush?

Jazwares plush come in several formats. Squishmallows range from 7.5 cm (clip-on) to 60 cm (XL) through 20, 30, 40 and 50 cm formats — each size has its audience, from the serial collector to a children's gift. Pokémon Plush Premium are generally available in 20-30 cm. On every MTHOR product page, the exact size is specified to help you choose.

Is the original packaging included with my plush?

Yes. All Jazwares plush sold at MTHOR are delivered with their original packaging, intact labels and official accessories. This is an essential criterion for collectors: keeping the packaging guarantees future resale value and product authenticity.

What is the delivery time?

We ship worldwide, with home delivery against signature within 2 to 8 days. You benefit from real-time tracking by email and WhatsApp, whatever your destination.

Will I have to pay customs fees?

No, no customs fees are at your charge. MTHOR covers the entire amount of customs duties and taxes, whatever your destination in the world. The price displayed on the site is the final price you pay: no nasty surprises at delivery.

Can I return my plush if I'm not satisfied?

Yes. You have 14 days after receipt to return your plush to us, provided it is in its original condition (packaging intact, labels in place, seal not removed). Refunds are processed within 24 hours of receipt of the return.

To go further

Discover also our Pokémon and Pop Mart Labubu collections to explore the full pop culture universe at MTHOR. To know all about the quality of our items, see our detailed authentication process.