Supreme: the brand that invented premium streetwear since 1994

Step into the world of Supreme, the New York streetwear brand founded in April 1994 by James Jebbia on Lafayette Street, becoming in three decades the absolute icon of skate, hip-hop and global premium streetwear culture. From the legendary Box Logo Tee to the Box Logo Hooded Sweatshirt, through the Motion Logo, the Supreme x Louis Vuitton, x The North Face, x Nike SB, x MM6 Maison Margiela, x Comme des Garçons, x Stone Island, x Swarovski collaborations, and the collector skateboard decks, MTHOR brings together more than 970 authenticated Supreme references. Every piece passes through our authentication experts before shipping with the MTHOR seal worldwide.

The story of a legend: James Jebbia, Lafayette Street and the birth of the drop model

The Supreme story begins in April 1994, when James Jebbia — American raised in England, former Stüssy collaborator in New York — opens his own store at 274 Lafayette Street in the SoHo district of Manhattan. The shop was specifically designed for skaters: cash register in the centre, clothes on the walls, open space to skate inside. The first Spring 1994 season sold 24 different models, including the iconic white tees with red prints that would lay the foundations of the future Box Logo. The typeface used — italic Futura Heavy Oblique white on a red rectangle — became within months one of the most recognisable logos in the world.

Several milestones marked the rise. 1996: Supreme officially registers its trademark (but is ironically attacked by Louis Vuitton accusing them of pirating the monogram in an early-2000s collab... before the official 2017 collaboration). 2002: first Supreme x Nike SB collab (Dunk Low "What The Supreme"), laying the foundations of sneaker collabs. 2017: the Supreme x Louis Vuitton Spring/Summer collaboration designed by Kim Jones changes the game — sneakers, red monogram backpack, leather jackets: drops sell out in minutes and create worldwide queues. The same year, American fund Carlyle Group buys 50% of the brand for 500 million dollars (1 billion valuation). 2020: VF Corporation (parent company of Vans, The North Face) buys Supreme for 2.1 billion dollars. 2024: VF resells Supreme to EssilorLuxottica (the Italian-French eyewear luxury group) for 1.5 billion dollars, marking Supreme's definitive entry into the European luxury universe. James Jebbia remains at the creative helm.

A unique approach: the bi-weekly drop, the Thursday 11am queue

What sets Supreme apart from all other streetwear brands comes down to one operating format that has become an industry standard: the bi-weekly drop. Each Supreme season (Spring/Summer in February, Fall/Winter in August) offers a calendar of drops every Thursday at 11:00am Paris time for 12-14 weeks. Each drop unveils between 30 and 60 new references (tees, hoodies, accessories, skateboard decks, collabs) that are sold exclusively on the official site and in physical stores (NYC, LA, Brooklyn, London, Paris, Tokyo, Osaka, Nagoya, Berlin, Milan).

Three principles structure the system: (1) intentional scarcity — each piece is produced in restricted quantity (often 1,000 to 5,000 units, sometimes 200 for ultra-limited collab drops), never reprinted, creating immediate resale value on the secondary market (StockX, Grailed, Vinted) with multiplications by 3 to 20 on flagship pieces. (2) Community as engine — the embroidered red "S" has become a tribal recognition sign among fans, turning buyers into ambassadors. (3) Collaborations as creative breath — Supreme collaborates permanently with brands (Nike, The North Face, Louis Vuitton, Comme des Garçons, Stone Island, Burberry, MM6, Tiffany & Co.), artists (Damien Hirst, Jeff Koons, KAWS, Larry Clark, Andres Serrano, Akira), and pop licences (Mike Tyson, Andre 3000, Public Enemy, Akira). Box Logo Tees with Hirst dots or KAWS logos have become artworks valued at several thousand euros on the secondary market.

The standout pieces of the Supreme collection

The Supreme collection at MTHOR covers all the cult drops of the New York house. On the Box Logo side, you'll find the Box Logo Tees in multiple seasonal colourways (White, Black, Heather Grey, Red, Pine, Navy, Pink), the Box Logo Hooded Sweatshirt which remains the most coveted piece of the brand (every drop sells out in minutes), the Box Logo Crewneck and the Small Box Logo variations. The Motion Logo Tee and Motion Logo Hooded Sweatshirt with the flocked moving logo embody the other Supreme visual signature.

On the major collaborations side, MTHOR brings together: Supreme x The North Face (the iconic annual collab with Mountain Light jackets, Steep Tech), Supreme x Louis Vuitton (the 2017 SS and FW Kim Jones drops, become museum pieces), Supreme x Nike SB Dunk (the Stars Dunk Low Black/Red/Gold/Brown 2002, and all reissues), Supreme x MM6 Maison Margiela (the 2024-2025 collab with t-shirts, hoodies, jackets, including the Timberland $100 Bills collab), Supreme x Stone Island, Supreme x Comme des Garçons, Supreme x Hanes (premium boxers and socks basics), Supreme x Swarovski (the Box Logo Tee Red and Motion Logo Hoodie Pink/Navy/Black inlaid with crystals). The Supreme skateboard decks with KAWS, Hirst, Koons, Larry Clark art have become collector pieces. The Supreme accessories cover 6-panel caps, beanies, belts, bags (Backpack, Shoulder Bag), wallets, socks and Hanes boxer briefs. On the textile side, MTHOR covers Supreme hoodies (zip-up, pullover), crewnecks, graphic tees, jackets (Stadium Jacket, Track Jacket, Puffer), cargo pants and track pants, plus seasonal football jerseys and basketball jerseys. An exhaustive coverage that makes MTHOR the largest authenticated Supreme selection in France.

Why buy your Supreme at MTHOR

MTHOR Shop specialises in the sale of authentic Supreme. Every piece in our collection goes through a rigorous quality control led by our team of experts: we check the Box Logo consistency (exact rectangle size, Pantone Red 186 C colour, embroidery with aligned threads, impeccable italic Futura Heavy Oblique font), the inner label with season number (FW21, SS22, FW24, etc.) and "Made in Canada" / "Made in USA" / "Made in Italy" marking depending on the drop, the 400+ gsm cotton quality for hoodies and crewnecks (the signature Supreme density), the screen-print precision (perfect alignment, no smudges, multi-layer). For the most counterfeited pieces (Box Logo Hoodie, Supreme x Louis Vuitton, Supreme x The North Face Mountain Light), we apply a reinforced protocol: UV lamp and microscope to verify embroidery precision, label weaving, and material fidelity to the official drop. Every order ships with an MTHOR seal, a tangible guarantee that quality control was performed and authenticity validated. Learn more about our authentication process.

We offer worldwide signed-for home delivery in 2 to 8 days, with real-time tracking via email and WhatsApp, 4x interest-free payment via Klarna or Scalapay, and a France-based customer service available Monday to Friday from 9am to 6pm. Should anything go wrong, our 14-day return policy has you covered. No customs fees on your end: MTHOR covers all customs duties and taxes, regardless of your destination.

FAQ — Supreme at MTHOR

How can I verify the authenticity of a Supreme piece?

Every piece sold on MTHOR has been authenticated by our team of experts before shipment. We systematically control: (1) the Box Logo — exact size, Pantone Red 186 C colour, embroidery with aligned threads without bleeding, perfect italic Futura Heavy Oblique font, (2) the inner label — correct season (the number must match the official drop: FW21, SS22, FW24, SS25), country of manufacture (Canada/USA for recent seasons, Italy for some collabs), (3) the cotton quality (400+ gsm for hoodies/crewnecks, premium jersey for tees), (4) the screen-print precision (multi-layer, perfect alignment), (5) the original hangtags and stickers. For Box Logo Hoodie, Supreme x LV, Supreme x The North Face, we use UV lamp and microscope. The piece is then sealed before shipment: if the seal is intact upon receipt, you have the guarantee no tampering took place. Full details here.

Why is the Supreme Box Logo so rare?

The Box Logo Hooded Sweatshirt is intentionally produced in ultra-limited quantity by Supreme — generally 1,000 to 3,000 units per colourway, never reprinted, sold on a single drop on Thursday at 11am. The official site empties in minutes (sometimes seconds for the rarest colourways like the Bogo Hoodie Carmine FW24). The secondary market immediately takes over with prices multiplied by 3 to 8 depending on colour and rarity. Box Logo Tees have wider productions (5,000 to 15,000 units) but remain immediately collector.

What size should I pick for Supreme?

Supreme fits true to your usual size for a signature streetwear oversize fit: if you're usually M, take M Supreme for a classic ample fit. If you want a more fitted look, take one size down (S if you're usually M). Supreme tees fit slightly more generously than average — many wear them oversize by one size. Box Logo hoodies fit true with a classic boxy fit. Our customer service can advise on the specific drop if in doubt.

When do new Supreme drops release?

Supreme offers two seasons per year: Spring/Summer starting in February and Fall/Winter starting in August. During the season, a drop is announced every Thursday at 11:00am Paris time, with the lineup unveiled 24 hours before on the official Instagram account. MTHOR secures for you the most coveted pieces (Box Logo, LV/TNF/MM6/CDG collabs) that sell out in minutes on the official site. Check our Supreme collection regularly — the stock is updated at every major drop.

What box does my Supreme piece ship with?

You receive the original Supreme packaging specific to the drop: Supreme paper bag printed with the red Box Logo on a white background (the brand's signature bag itself become collector), Supreme hangtag with season label (FW24, SS25, etc.), tissue paper for premium hoodies and collabs, and for major collabs (Louis Vuitton, The North Face, MM6, Stone Island) a special signed collab packaging. Everything ships in an MTHOR overpack to protect the Supreme packaging — the paper bag and hangtags being themselves collector items for vintage 2010-2018 drops.

What's the delivery time?

We ship worldwide, with signed-for home delivery in 2 to 8 days. You get real-time tracking via email and WhatsApp, no matter your destination.

Will I have to pay customs fees?

No, you won't pay any customs fees. MTHOR covers all customs duties and taxes, regardless of your destination worldwide.

Can I return my Supreme piece if I'm not satisfied?

Yes. You have 14 days from receipt to return your piece, provided it's in original condition (never worn, Supreme hangtags present, paper bag intact, MTHOR seal not removed). Refunds are processed within 24 hours of receiving the return.

Going further

Discover also our Streetwear, Maison Margiela and MSCHF collections. To learn everything about the quality of our pieces, check out our detailed authentication process or our guide How to recognize a real pair of sneakers.