Casablanca: "après-sport" luxury by Charaf Tajer

The Casablanca collection at MTHOR Shop brings together printed Casablanca t-shirts, the Concorde Monogram bag and New Balance x Casablanca sneakers (327, 237, XC-72), every piece authenticated by our team of experts before shipping. Casablanca Paris, founded in 2018 by French-Moroccan designer Charaf Tajer, invented the "après-sport" aesthetic: the elegance of old-world tennis clubs and the Riviera married to the sun-drenched colours of Morocco, with printed silks, monograms and a vitamin-charged palette that make it recognisable at a glance. In just a few seasons, the Casablanca brand has become one of the most coveted labels in contemporary luxury, worn by a generation that blends streetwear and tailoring. MTHOR Shop, a French authenticated-resale boutique, curates the most sought-after pieces: men's Casablanca t-shirts in organic cotton (Hotel Emblem, L'Arche Colorée, Plafond Orné de Musique, Airbrush Mushroom, Landscape, Gradient, Glitch) and the cult colourways of the New Balance collaboration, with worldwide delivery in 2 to 8 days against signature, customs fees included, and payment in 4 interest-free instalments.

The story of an icon: from Pigalle to Casablanca Paris

Casablanca was founded in Paris in 2018 by Charaf Tajer, born in 1985 in the 18th arrondissement to Moroccan parents and already known for co-founding the Pigalle brand with Stéphane Ashpool in 2008. The name pays tribute to the city of Casablanca, where his family comes from, and to the image of a sun-soaked, hedonistic and cosmopolitan Morocco. The first collection, shown for Spring-Summer 2019, immediately set the house codes: printed silk shirts with tennis, orange-grove and Art Deco pavilion motifs, knitted polos, velour tracksuits and organic-cotton t-shirts carrying the signature "Casa Sport" and "Tennis Club" illustrations. In 2020, Casablanca was a finalist for the LVMH Prize, confirming its status as the most closely watched emerging luxury brand in Paris. The mainstream turning point came in February 2021 with the first New Balance x Casablanca collaboration: the 327 in Orange and Green on a Munsell White base sold out within minutes and resold for several times its retail price on the secondary market.

Since then, the house has strung together landmark collaborations (New Balance 237 and XC-72 in 2021-2022, Bugatti in 2022) and settled into department stores and concept stores around the world, from Paris to London, Tokyo and Los Angeles. Charaf Tajer still leads the creative direction, and each season unfolds a new printed story, from the music-adorned ceiling to the coloured arch, which makes every Casablanca t-shirt a collector's piece in its own right. The Casablanca t-shirt is today the brand's most-searched item on Google in France, ahead of the silk shirts and the co-ord sets.

Casablanca prints: how do you recognise the "après-sport" style?

Casablanca's "après-sport" style is recognisable by three signatures: multi-layer screen-printed illustrations on the front of the t-shirts (hotel emblem, coloured arch, Moroccan landscape, music-adorned ceiling, airbrushed mushrooms), an interlocking "C" monogram carried across the bags, the scarves and the New Balance collaboration, and a sun-soaked palette that pairs off-white, evergreen, lime, orange, pink and Klein blue. Casablanca t-shirts are cut from a 200 to 240 g organic-cotton jersey, with a woven "Casablanca Paris" label at the collar, a straight or oversized fit and a print whose colours stay sharp after washing, which sets them apart from copies with smudgy screen prints.

On the sneakers, the New Balance collaboration picks up the same codes: the 327 Casablanca combines suede, nylon and the oversized N in the house colours (Orange, Green, Munsell White Green, Red Monogram, Green Logo, Black Logo), the 237 Casablanca (Red Monogram, Holly Green) extends the retro-running wardrobe, and the XC-72 Casablanca (Green Orange, Yellow Red, Marshmallow) adds a retro-futuristic touch inspired by 1970s racing prototypes. Three concrete benefits for the buyer: premium materials (silk, organic cotton, suede), precise, verifiable branding (monogram, labels, screen prints) and high resale value on sold-out colourways.

The iconic pieces of the Casablanca collection

The most sought-after pieces in the Casablanca collection are the printed men's Casablanca t-shirt and the New Balance 327 Casablanca sneakers. At MTHOR Shop, you will find the Casablanca t-shirts Hotel Emblem in white and black, L'Arche Colorée in white, lime and black/pink, Plafond Orné de Musique in white and evergreen, Airbrush Mushroom, Landscape in black, Gradient Green and the oversized Glitch Orchid t-shirt, all offered from €150 in sizes S to XXL. On the accessories side, the Concorde Monogram messenger bag in multicolour navy embodies the house monogram. On the sneaker side, the collection covers the entire New Balance x Casablanca collaboration: the 327 in Orange, Green, Munsell White Green, Red Monogram, Green Logo and Black Logo, the 237 in Red Monogram and Holly Green, and the XC-72 in Green Orange, Yellow Red and Marshmallow. Resale prices recorded at MTHOR in 2026 range from €260 for the XC-72 Yellow Red to over €1,000 for the 327 Orange, Green and Black Logo, the 2021 launch colourways being the most highly rated. The Concorde Monogram bag, for its part, trades at around €530 and remains the house's most in-demand entry-level accessory. If you are looking for a complete men's Casablanca outfit, pair a printed t-shirt with a New Balance x Casablanca in the same colourway: that is the "après-sport" look exactly as Charaf Tajer stages it at every show. Stock moves with each new arrival: t-shirts from the current season remain the most available, while the collaboration sneakers sell within days whenever a size comes in.

Why buy your Casablanca piece from MTHOR

MTHOR Shop specialises in selling authenticated sneakers and streetwear. Every piece in our Casablanca collection goes through a rigorous check carried out by our team of experts: we verify the consistency of the box, the size label and the woven Casablanca Paris label, the material, smell, stitching, shape and sole, the sharpness of the screen prints and the monogram, as well as the laces and accessories. For the most in-depth checks, we rely on specialised tools such as a UV lamp or a microscope. Every order ships with a seal, tangible proof that the quality check has been carried out and the authenticity validated. Learn more about our authentication process.

We offer worldwide home delivery in 2 to 8 days against signature, with real-time tracking by email and WhatsApp, payment in 4 interest-free instalments via Klarna or Scalapay, and a France-based customer service team available Monday to Friday, 9am to 6pm. Should anything go wrong, our 14-day return policy protects you.

FAQ — Casablanca at MTHOR

How do you verify the authenticity of a Casablanca t-shirt or New Balance Casablanca?

At MTHOR, every Casablanca piece is checked individually before shipping by our team of experts: woven Casablanca Paris label and composition label, sharpness of the screen print (bold colours, crisp outlines, no smudging), material and smell, stitching and shape, and for the New Balance x Casablanca the consistency of the box, the monogram and the sole, with a pass under a UV lamp or microscope for the most in-depth checks. The piece is then shipped with an MTHOR seal. Discover our authentication process in detail.

Which size should I choose for a Casablanca t-shirt or a New Balance 327 Casablanca?

Casablanca t-shirts have a straight, slightly roomy fit: take your usual size, or one size up on the "Oversized" models if you want a very loose drape. The New Balance 327 Casablanca fits true to size but has a narrow forefoot: wide feet should go half a size up. The 237 and XC-72 Casablanca fit your usual New Balance size.

Who is Charaf Tajer, the founder of the Casablanca brand?

Charaf Tajer is the French-Moroccan designer who founded Casablanca Paris in 2018, after co-founding the Pigalle brand in 2008. A finalist for the LVMH Prize in 2020, he signed with New Balance one of the most sought-after sneaker collaborations of 2021 and still leads the creative direction of the house, whose name pays tribute to his family's home city.

Which box comes with my New Balance x Casablanca?

Every New Balance x Casablanca sold by MTHOR ships in its original co-branded box, with its spare laces and tissue paper whenever the version includes them; Casablanca t-shirts ship with their cardboard hang tag. Everything is sent under MTHOR seal in protective outer packaging.

What is the delivery time?

We ship worldwide, with home delivery against signature within 2 to 8 days. You get real-time tracking by email and WhatsApp, whatever your destination.

Will I have to pay customs fees?

No, you pay no customs fees at all. MTHOR covers all customs fees and duties, whatever your destination in the world. The price shown on the site is the final price you pay: no nasty surprises on delivery.

Can I return my Casablanca piece if it does not suit me?

Yes. You have 14 days after receipt to return your Casablanca piece to us, provided it is in its original condition (never worn, box or tags intact, seal not removed). The refund is processed within 24 hours of receiving the return.

Going further

Also discover our New Balance and New Balance 327 collections for every silhouette from Casablanca's partner, or Ami Paris, another French house of contemporary luxury. To learn everything about the quality of our pieces, see our detailed authentication process or our guide How to recognise a genuine pair of sneakers.