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Casablanca: "après-sport" luxury by Charaf Tajer
Step into the world of Casablanca, the house founded in Paris in 2018 by French-Moroccan designer Charaf Tajer. A pioneer of the "après-sport" aesthetic, the brand blends the elegance of tennis clubs and the old-world Riviera with the sun-drenched colours of Morocco: printed silks, monograms, a vitamin-charged palette and unapologetic optimism. Within a few seasons, Casablanca has established itself as one of the most desirable labels in contemporary luxury, embraced by a generation that mixes streetwear and tailoring. MTHOR curates the brand's most sought-after pieces for you — starting with its collaboration sneakers, now true collector's must-haves.
New Balance x Casablanca: 327, 237 and XC-72
At the heart of our Casablanca collection is its cult collaboration with New Balance, launched in early 2021. The 327 Casablanca opened the series with its Orange and Green editions on a "Munsell White" base, followed by the Red Monogram, Green Logo and Black Logo versions that elevate New Balance's seventies running silhouette. The 237 Casablanca (Red Monogram, Holly Green) extends the retro wardrobe, while the XC-72 — Green Orange, Yellow Red or Marshmallow — brings a retro-futurist touch inspired by 70s racing prototypes. Instantly recognisable, sun-soaked pairs, completed by the house's monogrammed accessories such as the Concorde Monogram messenger bag.
Why buy your Casablanca pair at MTHOR
MTHOR Shop specialises in selling authentic sneakers. Every pair in our Casablanca collection goes through a rigorous check by our team of experts: we verify the consistency of the box and size label, the material, smell, stitching, shape and sole, as well as the laces and accessories. For the most advanced checks, we rely on specialised tools such as a UV lamp or microscope. Every order is shipped with a seal, tangible proof that quality control has been carried out and authenticity validated. Learn more about our authentication process.
We offer worldwide delivery in 2 to 8 days, to your door against signature, with real-time tracking by email and WhatsApp, interest-free payment in 4 instalments via Klarna or Scalapay, and a France-based customer service team available Monday to Friday, 9am to 6pm. No customs fees are charged to you: the price displayed on the site is the final price you pay. And if anything goes wrong, our 14-day return policy has you covered.
To go further, check out our New Balance and Men's Sneakers collections.
Our own reseller network: Mthor Club
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Galeries Lafayette in Nice & CAP 3000, France