UGG was born in 1978 on the beaches of California when Brian Smith, an Australian surfer expat, imported his Australian Sheepskin boots to warm the feet of surfers coming out of the water. 47 years later, UGG has become a global luxury brand with its Classic Tasman, Classic Mini, Classic Ultra Mini, Tazz Sherpa, Maxi Slipper, Goldenstar, and its collabs Telfar, Nordstrom, Madhappy, Children of the Discordance, Marc Jacobs. At MTHOR Shop, find the most coveted UGGs — Classics, Tasman, Tazz, Maxi, designer collabs — every pair authenticated and shipped Europe-wide in 2 to 8 business days, with 4x interest-free payment via Klarna or Scalapay.

UGG: 47 years of Sheepskin boot turned global uniform

Brian Smith founded UGG (originally "UGH-Boots") in 1978 in Santa Monica, California, after noticing that local surfers struggled to warm their feet after winter sessions. He imported Australian sheepskin boots — the "Aussie boot" — and marketed them under the UGG name (short for "ugly", self-deprecating). Decker Outdoor Corporation acquired the brand in 1995 and expanded it globally. The fashion transition started in 2003 with Oprah Winfrey featuring Classic Short in her "Favorite Things" — instant sell-out. The 2003-2008 period saw the mainstream explosion: Paris Hilton, Britney Spears, all American it-girls wore UGG.

The 2.0 hype renaissance kicked off in 2020-2021 with Bella Hadid who brought back Classic Mini Platform and the Tasman Slipper (sheepskin moccasin with twisted braid). Sold-outs returned: the Classic Ultra Mini reached $1,200 secondary late 2022, the Tasman Sherpa $800, the Tazz (mini+slipper hybrid) exploded in 2023. On the collab side: UGG x Telfar (tote-boots), UGG x Madhappy, UGG x Children of the Discordance, UGG x Marc Jacobs, UGG x Nordstrom. The range also extended to sneakers (CA805, Goldenstar) and lightweight espadrilles (Tasman summer).

The story of an icon: Classic, Tasman, Tazz, Maxi

Three silhouettes define the modern UGG DNA. First, the Classic Mini / Ultra Mini / Tall — sheepskin mid-calf or ankle boot, Twinface lining, EVA sole. Available in multiple colorways (Chestnut, Black, Sand, Antilope, Burnt Cedar, Deep Garnet, Whitecap, Leather Mocha). Second, the Tasman Slipper — sheepskin slipper-moccasin with characteristic twisted braid on heel, Treadlite sole. The 2022-2025 campus must-have. Available in Tasman X (lacquered), Tasman Sherpa (sherpa interior), Tasman LTA, Tasman Plush versions. Third, the Tazz — hybrid between Tasman slipper and Classic Mini with XL platform sole, released 2023 and instantly sold out worldwide. Fourth, the Maxi Slipper — XL relaxed slipper with flat sole, launched 2024.

On the lifestyle side, UGG x sneakers (CA805, Goldenstar Lo, Goldenstar Hi, Lowmel) bring the sheepskin signature on low-top basket silhouettes with gum sole. On the luxury side, Marc Jacobs (Crinkle Mini), Telfar (Bag Boot), Children of the Discordance (Patchwork) collabs remain extremely collector. UGG x Yeezy (Kanye West, 2017-2018) are also worth mentioning historically.

A visual signature recognizable among all

Three elements make a UGG instantly identifiable. First, the Twinface sheepskin lining — double-faced sheepskin where curly wool turns inward (warmth) and smooth suede outward (visible). Second, the UGG logo in gold or silver, hot stamp on heel or inner tag. Third, the signature details by model: Tasman with its characteristic twisted braid, Tazz with its contrasting XL sole, Classic with its cream EVA sole, Goldenstar with its swoosh-style shape.

For collabs, co-branding figures on heel or inside: "Telfar x UGG" on pull tab, "Marc Jacobs" cursive, "Madhappy" round typography. Original UGG packaging is white with embossed logo, warranty tag included. Counterfeits often miss Twinface quality (rougher wool, imprecise cut), UGG hot stamp (often blurred or misaligned), or stitching (notably Tasman braid).

The iconic models in the collection

Our selection covers Classic, Tasman, Tazz, Maxi and all major collabs:

• Classic: Mini, Ultra Mini, Short, Tall, Boom, Femme, Garçonne (all colorways).
• Tasman: Slipper, X (lacquered), Sherpa, LTA, Plush, Heritage Braid.
• Tazz: Standard, Sherpa, Heritage Braid (all colorways).
• Maxi: Slipper, Mini, Slipper Curly Sheep.
• UGG x Sneakers: CA805, Goldenstar Lo, Goldenstar Hi, Lowmel.
• Designer collabs: Telfar (Bag Boot), Marc Jacobs (Crinkle Mini), Madhappy capsule, Children of the Discordance (Patchwork), Nordstrom Anniversary capsule.
• Men's & Kids': Classic Mini Men's, Tasman Slipper Kids, Yeezy archives.

Why buy your UGG at MTHOR Shop

MTHOR Shop specializes in authenticated premium sneakers and boots. Every UGG pair we ship goes through a strict verification protocol: UV inspection of Twinface sheepskin lining, UGG hot stamp verification (color, alignment), microscope observation of stitching and Tasman braid, comparison of inner tag with manufacturer references, authentication seal before packaging. Your pair arrives in its original UGG box, with all accessories, and an MTHOR certificate.

For shipping, you receive your order in 2 to 8 business days anywhere in Europe via DHL Express or Chronopost, with mandatory signature on delivery. Customs fees are covered by MTHOR Shop for all EU shipments. You have 14 days to make a return if the pair doesn't meet your expectations. 4x interest-free payment via Klarna or Scalapay is available right at checkout without complications. Our French customer service is available Monday to Friday from 9am to 6pm to support you before and after your purchase.

FAQ — UGG

1. How can I verify the authenticity of a UGG?
On an authentic pair, the Twinface sheepskin lining is dense and regularly curly, the UGG hot stamp is perfectly aligned, the inner tag shows the correct size with the official color code and date of manufacture, the Tasman braid (on Tasman and Tazz) is regular and symmetrical, and the "UGG" logo is engraved on the sole. All UGGs sold on MTHOR Shop are authenticated via UV lamp, microscope and reference comparison before sealed shipment.

2. What size to take for a UGG?
UGGs generally fit true to your usual size. For Tasman and Classic Mini, some users recommend half a size up for a relaxed fit. For Tazz (XL sole), take your usual size. UGG sheepskin molds with wear, so avoid sizing up too much initially.

3. How to maintain my UGG sheepskin?
Brush regularly with a suede brush (all directions), avoid water contact (use suede waterproofing spray), clean stains with official UGG suede cleaner, dry at room temperature (never with hairdryer or radiator). For inner lining, sprinkle baking soda for odors.

4. How long does MTHOR delivery take for UGGs?
2 to 8 business days in Europe via DHL Express or Chronopost, mandatory signature on delivery. Customs fees are included for EU countries. A tracking notification is sent at every stage of the shipment.

5. Can I pay for my UGGs in installments?
Yes, 4x interest-free payment via Klarna or Scalapay, available right at checkout without paperwork or complications. Validation conditions are to be checked directly with the payment partner.

6. What are the rarest UGGs in 2026?
UGG x Telfar (Bag Boot, Brown Shearling Tote Boot) remain tier 1 collectors with values 2x to 3x retail. UGG x Marc Jacobs Crinkle Mini are sold out everywhere. UGG x Children of the Discordance Patchwork are collector. The original 2022 Classic Ultra Mini Sand and the original 2023 Tazz Sherpa Chestnut remain highly sought after. UGG x Yeezy 2017-2018 archives (Boot 1050) are nearly impossible to find.

Going further

Also discover our UGG Tasman, Women's Sneakers, and Streetwear selections. To verify a pair's authenticity, see our dedicated authentication page.