Yeezy: the Kanye West x Adidas collaboration that redefined the sneaker since 2015

Step into the Yeezy universe, the sneaker line designed by Kanye West in partnership with Adidas from 2015 to 2022, become one of the most profitable and culturally influential collaborations in sneaker game history. From the legendary Yeezy Boost 350 V2 to the Yeezy 700, Yeezy 500, Yeezy 950, Yeezy Slide and Yeezy Foam Runner silhouettes, Yeezy sold more than 1.7 billion dollars in 2021 and transformed Adidas into a direct Nike competitor on the premium sneaker segment. MTHOR brings together more than 360 authenticated Yeezy references, from the most coveted OG colourways (Zebra, Cream White, Beluga, Wave Runner, Bone) to post-rupture drops. Every pair passes through our authentication experts before shipping with the MTHOR seal worldwide.

The story of a revolution: Nike Air Yeezy 2009, Adidas transition 2015, rupture 2022

The Yeezy adventure begins in 2007 when Kanye West signs with Nike to develop his own signature sneaker. The first Nike Air Yeezy 1 drops in 2009 (Zen Grey, Net, Tan colourways), followed in June 2012 by the Nike Air Yeezy 2 (Wolf Grey, Solar Red, Platinum). These drops are immediate phenomena — the AY2 "Red October" remains the most coveted Nike sneaker of the era. But Kanye wants royalties Nike refuses. Frustrated, he splits with Nike late 2013 and signs with Adidas in 2014 — the contract offers him significant royalties on his drops, a condition Nike had refused.

On February 14, 2015, Kanye unveils the first Yeezy Boost 750 at New York Fashion Week, released in 9,000 pairs (sold out within hours). On June 27, 2015 drops the Yeezy Boost 350 V1 — the silhouette that will democratise Yeezy worldwide with Adidas Boost technology (TPU expanded foam 80% energy return) and its low Primeknit cut. The V2 drops in September 2016 with its famous "SPLY-350" lateral marking. Then come the Yeezy 700 Wave Runner (2017), the Yeezy 500 Desert Rat (2018), the Yeezy 350 V2 Zebra, Cream White, Beluga, Bred, Bone, Static dominating the 2017-2022 market. Adidas creates intentional rarity drops maintaining high resale prices.

In October 2022, following antisemitic statements from Kanye West, Adidas ends the Yeezy partnership in a brutal public rupture. Adidas finds itself with more than 1.3 billion euros of Yeezy stock. The German house then launches a progressive sell-through strategy (2023-2024 drops without explicit Yeezy branding, redistribution of profits to anti-hate associations), while keeping the Yeezy 350 V2 and 700 in its catalogue. OG colourways (Zebra, Cream White, Beluga, Bone) remain available in re-release, while post-rupture drops gain collector value. Today, the Yeezy market remains active with prices still high on vintage drops (Yeezy 750, AY2 Red October, Yeezy 350 V1, Yeezy 950).

The standout silhouettes: Yeezy Boost 350 V2, Yeezy 700, Yeezy 500, Slide, Foam Runner

The Yeezy Boost 350 V2 remains by far the most coveted silhouette of the line — low cut, Primeknit upper (technical knit), translucent Boost sole, signature "SPLY-350" lateral marking. The fundamental OG colourways: Zebra (White/Black/Solar Red), Cream White (Triple White), Beluga 2.0 (Grey/Solar Orange), Bred (Black/Red), Bone, Static, Sesame, Citrin, Black, Yecheil.

The Yeezy Boost 700 brings the chunky-runner silhouette inspired by 90s dad shoes — emblematic colourways Wave Runner (Solid Grey/Chalk White/Core Black), Mauve, Inertia, Salt, Carbon Blue, Vanta, Magnet. The Yeezy 700 V3 and V2 bring design evolutions.

The Yeezy 500 offers the premium dad shoes silhouette in expansive foam with Desert Rat, Blush, Salt, Bone White, Utility Black colourways. The Yeezy 950 remains the most coveted boot silhouette of vintage Yeezy. On the casual streetwear side, the Yeezy Slide (2020) in monobloc EVA foam and the Yeezy Foam Runner (2020) in algae-based foam explode mainstream — the Bone, Onyx, Sand, Resin, Ararat colourways dominate. The Yeezy collection at MTHOR covers all these silhouettes with their cult colourways.

The standout pieces of the Yeezy collection

The Yeezy collection at MTHOR brings together the most coveted drops. On the Yeezy Boost 350 V2 side, you'll find all OG colourways: Zebra (the founding 2017 drop), Cream White / Triple White, Beluga 2.0, Bred Black/Red, Bone, Static, Sesame, Citrin, Yecheil, Black, Cinder, Mono Cinder, Mono Ice, Light, Tail Light. Plus the Reflective versions which are the most collector of the segment.

On the Yeezy Boost 700 side, the cult drops: Wave Runner OG (the founding colourway), Mauve, Inertia, Salt, Vanta, Carbon Blue, Magnet, Hi-Res Red, Hi-Res Blue. The 700 V2 and V3 Alvah versions bring contemporary design evolutions.

On the Yeezy 500 side: Desert Rat (the founding drop), Blush, Salt, Bone White, Utility Black, Stone, Soft Vision. On the casual Yeezy Slide side: Bone, Onyx, Pure, Resin, Slate Marine, Slate Grey. On the Yeezy Foam Runner side: Sand, Onyx, Mineral Blue, Ararat, MX Carbon. Plus the coveted vintage pieces: Yeezy Boost 750 OG, Yeezy 950 Boot, Nike Air Yeezy 2 Red October. An exhaustive coverage that makes MTHOR the authenticated Yeezy reference in France.

Why buy your Yeezy at MTHOR

MTHOR Shop specialises in the sale of authenticated sneakers. Every pair in our Yeezy collection goes through a rigorous quality control led by our team of experts: we check the Adidas Yeezy box and size label consistency, the Primeknit quality (characteristic Yeezy 350 knit weaving), the "SPLY-350" lateral marking (colour, alignment, position normed to the millimetre — a fake is often spotted by a misaligned SPLY), the translucent Boost foam (density, transparency, characteristic bubble pattern), the nubuck tone on Yeezy 700, and the Adidas three stripes. Yeezy being one of the most counterfeited sneakers in the world (the Yeezy 350 V2 fake market is estimated at over 200 million dollars annually), we apply a reinforced protocol on all drops: UV lamp and microscope to verify SPLY precision, Primeknit pattern, and Boost foam quality. Every order ships with an MTHOR seal, a tangible guarantee that quality control was performed and authenticity validated. Learn more about our authentication process.

We offer worldwide signed-for home delivery in 2 to 8 days, with real-time tracking via email and WhatsApp, 4x interest-free payment via Klarna or Scalapay, and a France-based customer service available Monday to Friday from 9am to 6pm. No customs fees on your end: MTHOR covers all customs duties and taxes.

FAQ — Yeezy at MTHOR

How can I verify the authenticity of a Yeezy?

Every pair sold on MTHOR has been authenticated by our team of experts before shipment. We systematically control: (1) the Adidas Yeezy box with the exact side sticker (SKU, size, colourway), (2) the inner label with barcode and correct "Made in [Vietnam/China/Indonesia]" marking, (3) the "SPLY-350" lateral marking (on 350 V2) which must be aligned to the millimetre — it's the most discriminating marker to distinguish a fake from an original, (4) the Primeknit quality (characteristic technical weaving, fine and tight threads, distinctive pattern), (5) the translucent Boost foam (density, transparency, bubble pattern), (6) the Adidas three stripes (subtle presence on the heel), and (7) the sole with rubber pattern. We systematically use UV lamp and microscope. The pair is then sealed before shipment. Full details here.

What size should I pick for Yeezy?

The Yeezy Boost 350 V2 fits small — we recommend taking half a size larger than your usual Adidas/Nike size. If you have wide feet, take 1 size larger. The Yeezy 700 fits true. The Yeezy 500 fits true. The Yeezy Slide and Foam Runner fit very large — take 1 size smaller than your usual size (Slides in M are equivalent to a classic L sneaker).

Which Yeezy is the most coveted?

The Yeezy Boost 350 V2 Zebra remains the most iconic worldwide. The Yeezy 350 V2 Cream White and Beluga 2.0 dominate the classic market. On the vintage drops side: the Yeezy Boost 750 OG and the Nike Air Yeezy 2 Red October are ultimate collector (resale 5,000-15,000 €). On the Yeezy 700 side: the Wave Runner OG remains the signature silhouette.

What happened with Adidas and Kanye West?

In October 2022, Adidas ended the Yeezy partnership after public antisemitic statements from Kanye West. The German house found itself with more than 1.3 billion euros of Yeezy stock. The Adidas 2023-2024 sell-through strategy was progressive with drops without explicit Yeezy branding and profit redistribution to anti-hate associations. OG colourways (Zebra, Cream White, Beluga, Bone) remain in re-release, and the secondary market remains very active on vintage drops. The end of the partnership has not eroded the collector value of classic models.

What box does my Yeezy pair ship with?

You receive the original Adidas Yeezy box with marking specific to the colourway (typically beige or light brown box for 350 V2 drops, larger box for 700 and 500). The side label exactly matches the official Adidas SKU. Everything ships in an MTHOR overpack to protect the box during transport — the Yeezy box itself being a collector item for vintage 2015-2018 drops.

What's the delivery time?

We ship worldwide, with signed-for home delivery in 2 to 8 days. Real-time tracking via email and WhatsApp.

Will I have to pay customs fees?

No, you won't pay any customs fees. MTHOR covers all customs duties and taxes.

Can I return my pair if it doesn't fit?

Yes. You have 14 days from receipt in original condition (never worn, intact box, seal not removed).

Going further

Discover also our Adidas and Streetwear collections. To learn everything about the quality of our sneakers, check out our detailed authentication process or our guide How to recognize a real pair of sneakers.