zerocool: the trading cards making culture collectible

Step into the world of zerocool, the “for culture” trading card brand that brought together sneakers, Web3 and card collecting. Launched by Fanatics Collectibles and shaped by one of the minds behind StockX, zerocool applies the sneaker game's codes to cards: ultra-limited drops, fully disclosed rarities, worldwide hype. At MTHOR, you'll find the most sought-after box in the catalogue: the VeeFriends Series 2 Rare 5's Edition (Orange), born from the collaboration with Gary Vaynerchuk, factory sealed and authenticated by our team of experts. Every box is checked, protected and shipped worldwide with the same care as our most exclusive pairs. First-hour collector, Gary Vee fan or investor hunting rare sealed product: this zerocool collection is your gateway to the elite of modern trading cards.

The story of an icon: when StockX meets trading cards

The zerocool story begins in March 2022. Fanatics Collectibles, the collectibles arm of American giant Fanatics, unveiled a brand of a new kind, billed as “the first trading card brand for culture”. At the helm, a name every sneakerhead knows by heart: Josh Luber, co-founder of StockX and Chief Vision Officer at Fanatics Collectibles. His ambition: take trading cards beyond sports to celebrate pop culture, art and entertainment, with limited print runs, full transparency on rarities and direct-to-consumer drops — exactly the mechanics that made the sneaker market explode.

For its first drop, zerocool hit hard by teaming up with VeeFriends, the cult NFT project launched in May 2021 by Gary Vaynerchuk. The characters hand-drawn by “Gary Vee” — 268 optimism-filled figures, from Patient Panda to Empathy Elephant — went from blockchain to premium cardboard via a “Blind Dutch Auction”, an auction format never seen before in the hobby. Success was immediate: Series 1 sold out and instantly entered hobby history. Series 2 doubled down with 250 characters, new rarities and the “Compete and Collect” game concept bridging physical collecting and the VeeFriends universe. Within a few seasons, sealed zerocool boxes became genuine speculation pieces, hunted by card collectors and Web3 culture enthusiasts alike.

How does a zerocool VeeFriends Series 2 box work?

Each VeeFriends Series 2 box contains 13 packs of 4 cards — 52 cards in total. Rarity can be read at a glance through each card's background colour: yellow for Core, brown for Rare, orange for Very Rare, green for Epic. At the top of the pyramid sit the Spectaculars: one-of-one foil cards in six finishes — Diamond, Hologram, Gold, Lava, Bubble Gum and the new Emerald introduced with Series 2 — for each of the 250 characters. Add to that insert cards featuring the original Series 1 artwork, limited to 5 copies per character.

The genius of the zerocool system: rarity doesn't start with the card, it starts with the box itself. Least Rare (green) boxes are the most accessible, while Rare (orange) boxes — like the 5's Edition available at MTHOR — enjoy a more limited print run, split into themed editions: Debut, Signature, Web 3, Lucky and 5's. Three concrete benefits for collectors: full transparency on print runs and rarities, stronger value potential for rare sealed boxes, and an opening experience worthy of a sneaker drop, where every pack could theoretically reveal a 1/1.

The iconic boxes of the zerocool collection

The centrepiece of the collection is the VeeFriends Series 2 Rare 5's Edition (Orange), one of the most coveted boxes in the zerocool catalogue. Around it orbit the other cult references of Series 2: the Rare Debut Edition, Rare Signature Edition and Rare Web 3 Edition in orange boxes, plus their green Least Rare counterparts (Debut, Lucky, Web 3, 5's), perfect for starting a VeeFriends collection on a controlled budget. Purists also chase Series 1 boxes, the brand's historic first drop sold at auction in 2022 and now a true heritage piece for Web3 collectors. On the card side, demand concentrates on the most iconic VeeFriends characters: Patient Panda, Empathy Elephant, Gratitude Gorilla and the elusive Very Very Lucky Black Cat, whose Spectacular 1/1 versions fetch premium prices on the secondary market. A sealed Rare 5's Edition box means 52 chances to be part of it — or the certainty of keeping one of the most emblematic boxes of the zerocool era in mint condition.

Why buy your zerocool box from MTHOR

MTHOR Shop specialises in authenticated sneakers and collectibles. Every zerocool box in our collection goes through a rigorous check led by our team of experts: we verify the consistency of the box and its edition markings, the condition of the factory cellophane and original seal, as well as print and finish quality. For the most advanced checks, we rely on specialised tools such as a UV lamp or microscope. Every order ships with a seal, tangible proof that quality control was performed and authenticity validated. Learn more about our authentication process.

We offer worldwide delivery in 2 to 8 days, to your door with signature on delivery, real-time tracking by email and WhatsApp, interest-free 4x payment via Klarna or Scalapay, and a France-based customer service team available Monday to Friday, 9am to 6pm. If anything goes wrong, our 14-day return policy has you covered.

FAQ — zerocool at MTHOR

How do I verify the authenticity of a zerocool box?

At MTHOR, every zerocool box passes through our experts' hands before shipping: box consistency and edition markings, factory cellophane condition, print and finish quality. For the most advanced checks we use specialised tools such as a UV lamp or microscope. Your order arrives with our seal, proof that quality control was carried out. Discover our authentication process in detail.

What's inside the VeeFriends Series 2 Rare 5's Edition box?

The box contains 13 packs of 4 cards — 52 cards spread across Core, Rare, Very Rare and Epic rarities, with the chance of pulling Spectacular 1/1s (six finishes, including the new Emerald) or insert cards featuring Series 1 artwork, limited to 5 copies per character. It ships sealed, in its original cellophane.

What's the difference between a green box and an orange box?

The colour indicates the rarity level of the box itself: green “Least Rare” boxes are the most widely produced, while orange “Rare” boxes have a more limited print run and are more sought after sealed. The orange Rare 5's Edition is among the most coveted versions for collectors.

How long does delivery take?

We ship worldwide, with home delivery against signature within 2 to 8 days. You get real-time tracking by email and WhatsApp, whatever your destination.

Will I have to pay customs fees?

No, you won't pay any customs fees. MTHOR covers all customs charges and taxes, whatever your destination in the world. The price shown on the site is the final price you pay: no bad surprises on delivery.

Can I return my box if I change my mind?

Yes. You have 14 days after receipt to return your box, provided it's in its original condition: sealed, never opened, cellophane intact and MTHOR seal unbroken. Refunds are processed within 24 hours of receiving the return.

Going further

Also explore our Trading Cards, Panini and Magic: The Gathering collections to complete your collection. And to learn everything about the quality of our products, check out our detailed authentication process.