Nike Ja 3 “Bling” Swarovski: The pair that makes Ja Morant’s signature shine

Nike unveils the Nike Ja 3 “Bling” Swarovski: when basketball meets luxury

The Nike Ja 3 “Bling” Swarovski establishes itself as the new main attraction of Ja Morant’s signature line, pushing the blend of basketball performance and luxury sneaker even further. Teased for a Spring/Summer 2026 release, this special edition is expected to be offered around €235, a price point significantly higher than the classic Ja 3 colorways, matching its premium positioning.

Revealed as a sneak peek on Ja Morant’s social media, this Ja 3 “Bling” extends an already well-established tradition: after the Ja 1 Swarovski and the Ja 2 “Black Label”, Nike and Swarovski confirm that the Grizzlies point guard’s line has become a playground for ultra-luxury editions, designed as much for the hardwood as for display collections.

A bold “bling” design and premium construction

Visually, the Nike Ja 3 “Bling” stands out from the classic performance versions: the upper abandons the mesh/TPU combo for a 100% leather upper with embossed details, which immediately reinforces the sensation of a luxury pair rather than a simple match shoe. The main colorway revolves around a deep black, contrasted by a glacial blue midsole in an “icy” style that accentuates the showcase effect.

The strongest visual signature remains the lateral Swoosh and the “A” which form “JA” on the side of the shoe, fully covered in Swarovski crystals. Conceived right from the design phase of the Ja 3 as the central graphic element, this branding here becomes a piece of jewelry, designed to catch the light and stand out instantly in the gym or on the street.

ZoomX underfoot and basketball DNA still present

Despite this very lifestyle turn, the Ja 3 “Bling” remains a true basketball shoe with an ultra-tech heart: it features a full-length ZoomX foam midsole, already praised on other Ja 3 colorways for its explosive energy return and lightweight feel. Ja Morant himself describes this configuration as “jet fuel” underfoot, designed for his violent changes of direction and aggressive steps.

The light blue branding details on Ja Morant’s personal logo and the Nike markings subtly recall the performance DNA, while reinforcing the contrast with the black base and the shine of the crystals. The result: a pair capable of transitioning from the court to a full black fit or luxury streetwear without losing its coherence or its status as an NBA signature shoe.

A logical continuation of the Swarovski saga

The Ja 3 “Bling” doesn’t come out of nowhere: Nike and Swarovski have already laid the foundations with a crystallized Ja 1 and then a Ja 2 “Black Label” limited to 1,999 pairs, whose construction mixed suede, breathable mesh, and crystal inlays on the logo and lateral cutouts. These ultra-limited editions have positioned the Ja range as one of the most “collector-friendly” signature lines of the moment.

With this third iteration, the strategy is refined: the Ja 3 “Bling” capitalizes on a black upper, icy sole, and crystallized “JA” letters that recall the first collaboration while adopting the model’s new, more angular and recognizable design language. Early rumors also announce very limited availability and a price tag about €100 above the classic Ja 3s, confirming its status as a collector's piece rather than a GR (General Release).

Release information: date, price, and where to buy

According to early information, the Swarovski x Nike Ja 3 “Bling” is expected for the Spring 2026 season, with no definitive date as of today. The announced retail price hovers around $235, a premium positioning aligned with previous Swarovski packs in the Ja line.

The pair is expected to drop on Nike SNKRS and at a selection of Nike Basketball retailers, with potentially very limited availability according to the first leaks. Collectors of the Ja line, Ja Morant fans, and lovers of “jewelry” sneakers would be wise to keep an eye on release calendars and alerts on major resale platforms.

It is also available for exclusive pre-order at mthorshop.com

Photos of the Nike Ja 3 “Bling” Swarovski

Thanks to AI and all available information on the pair, we have visualized it below: