Awake NY: the New York streetwear that speaks the truth

Step into the world of Awake NY, the cult brand founded by Angelo Baque, former Brand Director at Supreme, celebrating New York through every piece. Born in Queens in 2012 and officially relaunched in 2016, Awake NY has become in just a few seasons one of the essential references in premium streetwear, blending hip-hop heritage, immigrant culture and 1990s visual codes. At MTHOR, we hand-select the most coveted pieces from the brand — logo tees, embroidered hoodies, NY caps, collabs with Adidas, Asics, Vans and Tommy Hilfiger — all authenticated by our expert team. Whether you are after an iconic staple or a limited collab, you will find here 100% verified Awake NY ready to enter your wardrobe or your collection.

The story of an icon: Angelo Baque, Queens and a love letter to NYC

The Awake NY journey starts in 2012, but it is in 2016 that Angelo Baque officially relaunches the brand after leaving Supreme, where he spent nearly 15 years orchestrating the global creative direction of streetwear's most influential label. Born in Queens to Ecuadorian parents, Baque envisioned Awake NY as a personal tribute to the city that shaped him — a visual love letter to New York, its immigrant communities, its bodegas, its raw energy and its 1990s hip-hop culture.

Success came fast: the brand quickly emerged as a singular voice in the streetwear scene, multiplying strategic collaborations with Adidas, Asics, Vans, Tommy Hilfiger and Mercedes-AMG. The “Stop Coming to NY” tee, released in 2018, went viral and cemented Awake NY in the conversation. Today, the brand is worn by leading figures in rap, skateboarding and contemporary fashion, and every drop is awaited like an event.

The Awake NY aesthetic: between NYC, the '90s and immigrant culture

What sets Awake NY apart is its ability to tell New York without clichés. The pieces draw from 1990s imagery — college fonts, flags, references to the American and Ecuadorian flags, quotes about bodegas, tributes to Selena and to Latin American culture. Far from generic streetwear, Baque builds a personal visual language anchored in a New York immigrant experience.

The pieces stand out through three strong elements: narrative graphics that tell a story each season, premium manufacturing quality (heavyweight cotton, dense embroideries, careful finishes) and intentional scarcity — Awake NY produces in limited quantities, which fuels the speculation around every drop. The arched logo, the NY 5-panel, the college tee: all signatures that have become cultural markers.

Iconic pieces and collabs in the Awake NY collection

The Awake NY collection at MTHOR brings together the most sought-after pieces from the brand: the arched logo tee, a timeless classic released each season; the “Stop Coming to NY” tee, now a vintage reference; the college hoodies embroidered in the brand's signature colors; the NY 5-panel caps, the label's ultimate signature. On the collaborations side, we offer pieces from the most notable partnerships: Awake NY x Adidas Adimatic and AWK silhouettes, the Awake NY x Asics Gel-Kayano 14, the Awake NY x Vans drops, and the Awake NY x Tommy Hilfiger capsule that marked 2023. Every item available here is verified by hand by our experts.

Why buy your Awake NY at MTHOR

MTHOR Shop specializes in authenticated streetwear and sneakers. Every piece in our Awake NY collection goes through a strict inspection led by our expert team: we check the consistency of inner labels, original tags and packaging, the fabric, smell, stitching, embroideries and prints, as well as the provided accessories. For the most advanced checks, we rely on specialized tools such as UV lamps or microscopes. Every order ships with a seal, a tangible guarantee that quality control has been performed and authenticity validated. Learn more about our authentication process.

We offer worldwide shipping in 2 to 8 days, door-to-door against signature, with real-time tracking via email and WhatsApp, interest-free Pay in 4 via Klarna or Scalapay, and a France-based customer service available Monday to Friday from 9am to 6pm. In case of an issue, our 14-day return policy protects you.

FAQ — Awake NY at MTHOR

How do I verify the authenticity of an Awake NY piece?

Awake NY is a heavily counterfeited brand due to its hype and limited distribution. Our team systematically checks inner labels, embroidery quality, print density, cotton weight, and the original packaging. Any piece that fails our control is immediately rejected. Discover our full process.

What size should I choose for an Awake NY tee or hoodie?

Awake NY runs generally true to US standards, with a slightly oversized fit typical of New York streetwear. If you usually wear an M in Europe, stay with M at Awake NY; if you prefer a fitted look, size down. For hoodies, the cut is roomier: consider sizing down for a modern fit.

Are Awake NY x Adidas or Asics collabs included in the collection?

Yes. Our Awake NY collection gathers both main brand pieces (tees, hoodies, caps) and sneaker collaborations with Adidas (Adimatic, AWK), Asics (Gel-Kayano 14), Vans and other partners, subject to availability. Every collab is authenticated through the same rigorous protocol.

What is the delivery time?

We ship worldwide, with door-to-door delivery against signature in 2 to 8 days. You get real-time tracking via email and WhatsApp, wherever your destination.

Will I have to pay customs fees?

No, no customs fees are on you. MTHOR covers all customs fees and duties, no matter your destination worldwide. The price shown on the site is the final price you pay: no bad surprise at delivery.

Can I return my Awake NY piece if it does not suit me?

Yes. You have 14 days after receipt to return your piece, provided it is in its original condition (never worn, tags intact, original packaging). The refund is processed within 24 hours of receiving the return.

Going further

Also discover our collections Streetwear, Stüssy and Supreme to explore other essential references in the urban wardrobe. For everything about the quality of our pieces, check out our detailed authentication process.