Ganni: the Scandinavian cool that conquered streetwear

The Ganni collection at MTHOR Shop brings together Ganni bags, Ganni shoes and the Danish brand's most sought-after pieces, each one authenticated by our team of experts before shipping. Founded in Copenhagen, Ganni has spent fifteen years shaping a style the fashion world now calls "Scandi 2.0": leopard prints, bold colours, a relaxed fit and a price-to-desirability ratio that makes it one of the most resold brands in Europe. At MTHOR, you will find the Ganni Bou bag and the Ganni Banner bag in black, burgundy or leopard, the Ganni card holder, buckled ballet flats and ankle boots, as well as the Ganni x New Balance sneakers that bridged the gap between womenswear and sneaker culture. Our selection moves with the drops and restocks: every piece is checked, sealed and shipped worldwide in 2 to 8 days, customs fees included.

The story of a brand: from Copenhagen to cult status

Ganni was founded in 2000 in Copenhagen by gallerist Frans Truelsen, before being taken over in 2009 by the couple Ditte and Nicolaj Reffstrup, creative director and CEO respectively. Under their leadership the brand grew from a small cashmere line into an international label: Ditte Reffstrup designs clothes "for her girlfriends", easy to wear, colourful, printed, a world away from the black-and-white minimalism that dominated Danish fashion at the time. The "Ganni Girls" phenomenon was born on Instagram around 2016-2017: a community of women posting their Ganni outfits under the hashtag #GanniGirls and propelling the brand into the spotlight at Copenhagen Fashion Week, where Ganni is now the most anticipated show. In 2017, the fund L Catterton (backed by LVMH) took a stake to support its expansion, and in 2022 Ganni earned B Corp certification, a rare achievement for a fashion brand of this size.

Since 2021, Ganni has also become a signature name in sneaker culture thanks to its long-running collaboration with New Balance (2002R, 1906R, 1906R "The Wonder" and 550), followed by Barbour (reworked waxed jackets since 2023), Levi's, Dr. Martens and Juicy Couture. The Bou bag, launched in spring 2023, then the Banner bag in 2024, cemented Ganni's status as a fully-fledged leather goods brand, worn by Bella Hadid, Kendall Jenner, Dua Lipa and Emma Corrin. The result: Ganni is now one of the most sought-after brands on the European resale market, with sold-out pieces changing hands within hours.

A unique signature: how to recognise the Ganni style?

The Ganni style can be spotted through four precise markers: the butterfly logo (adopted in 2021 as the brand's emblem), the leopard print rolled out across bags, dresses and boots, the metal "GANNI" hardware fixed to the Bou and Banner bags, and responsible materials such as recycled polyester, certified leather or innovative textiles made from mushrooms or grapes (the "Vegea" plant-based leather). On the Ganni Bou bag, the shape is a soft half-moon in quilted leather closed by a wide strap with a logo plaque; on the Ganni Banner bag, the metal "GANNI" banner sits on a smooth leather flap, in Small Crossbody, Medium and Tote versions. On the Ganni x New Balance sneakers, the co-branding appears on the tongue, the insole and the box, with certified mesh and suede and pastel or earthy colourways absent from the classic New Balance lines. Each pair comes in a co-branded Ganni x New Balance box, with spare laces on most editions, two details our experts check every single time.

Three benefits explain the demand on the secondary market: constant desirability (the Bou and Banner resell close to their retail price, between 250 and 500 € depending on the size), real durability (Leather Working Group certified leathers, solid hardware, tight stitching) and rare versatility, with the same Ganni bag or Ganni x New Balance pair going from streetwear to an evening outfit.

The iconic models in the collection

On the leather goods side, the most sought-after references are the Ganni Bou Bag (Mini Bou, Small Bou and Large Bou, in black, burgundy, brown, beige or leopard-print leather), the Ganni Banner Bag (Small Banner Crossbody, Medium Banner and Banner Tote, with its signature metal banner), the quilted Ganni Hobo Bag, the Ganni Butterfly Pouch, the Ganni card holder and the Ganni wallet with butterfly logo. On the footwear side, the collection includes the Ganni x New Balance 2002R and 1906R sneakers (including "The Wonder" editions), the buckled Ganni ballet flats, the Ganni ankle boots in chelsea or buckled leopard-print styles, the Retro Flatform and the Sporty Mix. On the clothing side, you will find the Ganni t-shirt with embroidered logo, the wool or cashmere Ganni jumper, the printed Ganni dress, the waxed Ganni x Barbour jacket, the Ganni trench coat and the Ganni logo cap. The MTHOR selection varies with new arrivals: if a reference is not listed today, it often comes back the following week, and our customer service can let you know as soon as it returns.

To help you navigate the prices: at retail, a Small Banner Crossbody sells for around 295 €, a Mini Bou for around 295 € and a Small Bou for around 395 to 495 € depending on the leather, while Ganni x New Balance sneakers release at between 160 and 200 € and then trade at between 200 and 350 € on the secondary market for sold-out colourways. At MTHOR, the displayed price already includes authentication, the seal and worldwide delivery with customs fees included: it is the final price, with no hidden charges on delivery. The most requested colours remain the black Ganni bag, the burgundy Ganni bag, the brown Ganni bag and the leopard Ganni bag, which sell the fastest and hold their value best.

Why buy your Ganni at MTHOR

MTHOR Shop specialises in selling authenticated sneakers and streetwear pieces. Every bag, every pair and every garment in our Ganni collection goes through a rigorous inspection carried out by our team of experts: we check the consistency of the box, dust bag and size label, the material, smell, stitching, shape and sole, the logo hardware, lining and inner labels, as well as the laces and accessories. For the most in-depth checks, we rely on specialised tools such as a UV lamp or microscope. Every order ships with a seal, tangible proof that quality control has been carried out and authenticity confirmed. Learn more about our authentication process.

We offer worldwide home delivery in 2 to 8 days with signature on receipt, real-time tracking by email and WhatsApp, payment in 4 interest-free instalments via Klarna or Scalapay, and a France-based customer service team available Monday to Friday from 9:00 to 18:00. Should anything go wrong, our 14-day return policy protects you.

FAQ — Ganni at MTHOR

How to verify the authenticity of a Ganni bag?

At MTHOR, every Ganni bag is authenticated by our team of experts before shipping: we verify the "GANNI" hardware (crisp engraving, weight and finish of the metal), the stitched inner label with the style code, the grain and smell of the leather, the regularity of the stitching and quilting on the Bou, and the consistency of the dust bag and packaging. The finest checks are done under a UV lamp and microscope, then the piece is sealed. Discover our full authentication process.

Which size to choose for Ganni x New Balance?

Ganni x New Balance sneakers (2002R, 1906R, 550) use the New Balance last: they fit true to size, so take your usual size in the men's or women's equivalent shown on the label. Wide feet may go half a size up on the 550. For Ganni ballet flats and ankle boots, the European size shown matches your usual size; buckled models barely stretch at all, so choose your exact size.

Where to find Ganni in Paris or in France?

Ganni has a store in Paris in the Marais and corners in department stores such as Galeries Lafayette, but the most in-demand pieces (Bou, Banner, Ganni x New Balance) are often sold out there. MTHOR Shop, a French authenticated resale store, offers these references online with delivery across France and worldwide in 2 to 8 days, with no need to travel and no customs fees.

What is the delivery time?

MTHOR ships worldwide, with home delivery against signature within 2 to 8 days. You get real-time tracking by email and WhatsApp, whatever your destination.

Will I have to pay customs fees?

No, at MTHOR you pay no customs fees at all. MTHOR covers all customs duties and taxes, whatever your destination in the world. The price shown on the site is the final price you pay: no nasty surprises on delivery.

Can I return my Ganni piece if it does not suit me?

Yes, at MTHOR you have 14 days after receipt to return your Ganni bag, pair or garment to us, provided it is in its original condition (never worn, box or dust bag intact, tags attached, seal not removed). The refund is processed within 24 hours of receiving the return.

To go further

Also discover our Bags, New Balance and Streetwear collections. To find out everything about the quality of our pieces, read our detailed authentication process or our guide How to recognise a real pair of sneakers.