Goyard: the most discreet Parisian leather house in luxury

The Goyard collection at MTHOR Shop brings together authenticated Goyard bags, pouches, backpacks and travel accessories: Saint Louis totes, Jouvence toiletry bags, Senat and Plumet pouches, Cisalpin backpacks, Cap Vert crossbody bags and Muse vanity cases. Buying a Goyard bag online is a puzzle: the House sells its pieces only in its own boutiques and has never opened an online store, so the resale market is often the only way to find a Goyard cardholder, messenger bag or tote without a trip to rue Saint-Honoré. MTHOR Shop, a French authenticated resale store, offers these models with an expert check (UV lamp, microscope, seal), worldwide delivery in 2 to 8 days to your door with signature, customs included, and interest-free payment in 4 instalments via Klarna or Scalapay. For buyers comparing Goyard bag prices, it is the simplest way into Goyardine canvas, the chevron pattern recognisable at a glance.

History of the House of Goyard: from 1792 to Goyardine

Goyard is the oldest Parisian trunk-maker still in business, with origins going back to 1792. That year, Pierre-François Martin opened a workshop in Paris as a layetier-packer, specialising in trunks, chests and the art of packing. The shop moved to 233 rue Saint-Honoré in 1834, an address the House still occupies today. In 1845, the young François Goyard became an apprentice with Martin and then with his successor Louis-Henri Morel; in 1853 he took over the business, which then took the name Goyard.

The creative turning point came in 1892 with his son Edmond Goyard. He developed Goyardine canvas, a coated canvas made of linen, cotton and hemp, decorated with a pattern of overlapping chevrons that form a Y, the central initial of the name Goyard. Edmond was thus one of the first trunk-makers to put his name into his own canvas, even before 1900. The manufacturing process of Goyardine is still kept secret; the pattern, long painted by hand, still has a slight characteristic relief that counterfeiters struggle to reproduce. For a century, the House remained a family business, supplying made-to-measure trunks to a clientele of aristocrats, artists and wealthy travellers.

In 1998, the collector Jean-Michel Signoles bought Goyard from the family and relaunched it, developing leather goods, canvas colours and personalisation, while keeping distribution deliberately limited to its own boutiques. With no advertising and no e-commerce, Goyard became one of the most sought-after luxury bags in the 2000s, precisely because it is hard to get. This engineered scarcity is what fuels the resale market today and makes the MTHOR Goyard collection a concrete alternative to waiting in a boutique.

Goyardine canvas: the signature of every Goyard bag

Goyardine canvas is the main reason people buy a Goyard bag: a pattern, a material and a durability over time that belong to this House alone. Three benefits explain its success with buyers of luxury leather goods.

• A light, tough coated canvas: the blend of linen, cotton and hemp, covered with a coating, resists water and everyday wear, making it a travel material before a fashion material. An empty Saint Louis tote weighs very little for its volume.
• A raised chevron pattern that cannot be mistaken: the chevrons forming the Goyard Y are applied in slight relief on the canvas, visible to the touch as well as to the eye. This relief, the regularity of the dotted lines and the alignment of the pattern at the seams are the first points our experts check.
• A colour palette that creates scarcity: black and black/tan are the classic colourways; the so-called special colours (green, sky blue, red, yellow, navy, grey, white) are produced in smaller quantities and explain the price gaps between two Goyard bags of the same model on the resale market.

On a Goyard bag, the canvas is paired with Chevroches leather for the handles, edges and finishes, with regular stitching and a Goyard screen print applied in dotted lines. Recent pieces carry a serial number and an authenticity tag; older trunks and bags do not always have them, hence the value of an expert check based on the materials rather than on the code alone.

The iconic models in the Goyard collection

The most sought-after Goyard pieces at MTHOR Shop are the House's great classics, offered in the special colours: here are the models you will find in the collection.

• Saint Louis Tote PM and GM: the quintessential Goyard tote, reversible, unlined, with its removable pouch. The PM is the everyday size, the GM the weekend or beach size. Sky blue, green, red, pearly green and pearly blue are the most requested colours.
• Anjou Tote Mini: the reversible tote with a Goyardine canvas side and a leather side, in a mini hand-carry size.
• Jouvence Toiletry Bag PM and MM: the Goyard toiletry bag, rigid and zipped, repurposed as an evening clutch or bag organiser, in black, white, green, yellow or navy.
• Senat Pouch MM: the flat zipped pouch, one of the most accessible entry points into the House, highly sought after in sky blue.
• Plumet Pouch and Conti Pouch: two compact pouches, often worn crossbody or slipped inside a Saint Louis.
• Cisalpin Backpack: the Goyard backpack in Goyardine canvas and leather, in green, navy or grey, the reference for the men's Goyard bag.
• Cap Vert Crossbody: the small flap crossbody bag, in classic brown Goyardine.
• Belvedere PM: the structured flap crossbody bag, available in grey or sky blue.
• Boeing 25 Toilet Bag: the travel toiletry bag from the Boeing line, designed for cabin luggage.
• Muse Vanity Case and Grenelle Passport Cover: the structured black/tan vanity case and the passport cover, two travel accessories in the trunk-maker spirit of the House.

Why buy a Goyard bag from MTHOR

MTHOR Shop specialises in selling authentic luxury bags and accessories. Every bag in our Goyard collection goes through a rigorous check carried out by our team of experts: we check the consistency of the box and labels, the materials, finishes, stitching and references, as well as the accessories and documentation. On a Goyard, that means checking the relief and alignment of the Goyardine chevrons, the regularity of the dotted screen print, the quality of the Chevroches leather and stitching, and the tag and serial number when the model carries them. For the most thorough checks, we rely on specialised tools such as the UV lamp or the microscope. Every order is shipped with a seal, a tangible guarantee that the quality check has been carried out and authenticity confirmed. Learn more about our authentication process.

We offer worldwide delivery in 2 to 8 days to your door with signature, with real-time tracking by email and WhatsApp, interest-free payment in 4 instalments via Klarna or Scalapay, and a customer service team based in France available Monday to Friday from 9am to 6pm. If anything goes wrong, our 14-day return policy protects you.

FAQ — Goyard at MTHOR

How can I tell if a Goyard bag is authentic?

At MTHOR, every Goyard bag is checked by our experts before shipping: relief and alignment of the Goyardine chevrons, regularity of the dotted screen print, quality of the leather and stitching, consistency of the serial number and accessories, then UV lamp and microscope examination for any doubtful points. The bag reaches you with a seal certifying that this check has been carried out.

Which Saint Louis size should I choose, PM or GM?

The Saint Louis PM is the everyday size: it holds a 13-inch laptop, a wallet and a pouch without strain. The Saint Louis GM is noticeably wider and deeper, designed for the weekend, the beach or as extra cabin luggage. Both are reversible, unlined and delivered with their removable pouch; the PM is the most requested in special colours.

What comes with a Goyard bag bought at MTHOR?

A Goyard bag from MTHOR comes with the items received from the House: the Goyard dust bag, the removable pouch for Saint Louis and Anjou models, and the box or papers when the piece came with them. The details of the accessories included are listed on each product page, and we never mention an item that is not included in the parcel.

How long does delivery of a Goyard bag take?

We ship worldwide, with home delivery against signature within 2 to 8 days. You get real-time tracking by email and WhatsApp, wherever you are.

Are there customs fees on a Goyard bag ordered outside France?

No, you pay no customs fees. MTHOR covers all customs fees and duties, wherever you are in the world. The price shown on the site is the final price you pay: no nasty surprises on delivery.

Can I return a Goyard bag if I change my mind?

Yes. You have 14 days after receipt to return your Goyard bag, provided it is in its original condition (never worn or used, packaging intact, seal not removed). The refund is processed within 24 hours of receiving the return.

Going further

To go further, discover our full range of authenticated luxury bags, the trunks and bags by Louis Vuitton and the leather goods by Dior, or read our authentication process.