Nike Air Max 2017

On Running - Innovation in the Sneaker Universe

The On Running collection represents a true revolution in performance sneakers, perfectly embodying Swiss precision and disruptive innovation. Founded in 2010 in Zurich by former Olympic athlete Olivier Bernhard and his partners David Allemann and Caspar Coppetti, the brand quickly established itself as a key player thanks to its unique CloudTec® technology and minimalist design approach. Iconic models like the Cloudflow, Cloudswift, and Cloud X have won over both elite runners and contemporary urban style enthusiasts. Combining exceptional performance, unmatched comfort, and clean aesthetics, On Running sneakers transcend traditional boundaries between technical footwear and lifestyle, offering a revolutionary walking and running experience that has captivated millions of users worldwide and redefined expectations for high-performance footwear.

Origins and Design: Swiss Excellence in Motion

The story of On Running begins in 2010 when Olivier Bernhard, three-time world duathlon champion and engineering enthusiast, sought to create an unprecedented running sensation combining the soft cushioning of training shoes with the responsiveness of competition shoes. After numerous prototypes and rigorous testing, he developed with Swiss engineer Miro Frischknecht the revolutionary CloudTec® concept - hollow cushioning elements that compress horizontally on impact before locking for firm, explosive propulsion.

Features and Materials: Technical Innovation at the Heart of the Experience

On Running sneakers stand out through several proprietary technologies and innovative materials that define their unique identity:

• CloudTec®: This revolutionary cushioning system composed of hollow elements ("clouds") compresses on impact to absorb multidirectional shocks before locking for energetic propulsion, creating the distinctive "running on clouds" sensation.
• Helion™ Superfoam: This ultra-light composite foam offers exceptional energy return while resisting temperature variations, maintaining elasticity even in cold weather and durability under intense heat.
• Speedboard®: This semi-rigid plate inserted between the sole and upper acts like a spring, storing impact energy to release it during propulsion.

Cultural Impact and Key Moments

On Running's rise in contemporary culture has been marked by several pivotal moments:

• Nicola Spirig's Olympic gold at the 2012 London Games wearing On prototypes
• Entry into high fashion through the On x Loewe collaboration in 2022
• Roger Federer's investment in the brand in 2019

Discover the Authentic On Running Collection at MTHORSHOP

Don't miss the opportunity to acquire a pair from the prestigious On Running collection - the perfect alliance of Swiss precision engineering and contemporary design. At MThorShop, we proudly offer a carefully authenticated selection of these revolutionary sneakers.

Every pair available on our platform comes with authenticity guarantee and original packaging. Take advantage of our 48-hour express delivery and join the community of sneaker enthusiasts at mthorshop.com.