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Represent: luxury streetwear from Manchester
Step into the world of Represent, one of the most influential premium streetwear brands of the contemporary British scene. Founded in 2012 by brothers George and Mike Heaton from their family bedroom in Manchester, the brand today embodies the most refined of UK luxury streetwear. MTHOR curates the brand's most sought-after pieces – oversized t-shirts, tour capsules, Initial and Owners' Club lines – all authenticated by our expert team before shipping.
The story of a revolution: the Heaton brothers and the Manchester-Milan rise
Represent's story is that of two fashion-passionate brothers who, in 2012, launch their brand from their bedroom in Manchester with minimal capital. George Heaton, the elder, becomes creative director; Mike Heaton, the younger, handles business. Their first pieces are quickly adopted by Drake, A$AP Rocky, and Travis Scott.
In 2017, the brand launches Represent 247, its performance/loungewear line, instantly cult with the premium fitness community. Today, Represent is distributed in over 60 countries, with flagship stores in London, Manchester, LA, Paris and Tokyo. Famous capsules: Owners' Club, Initial, and tour t-shirts like "Dream On Tour" and "Storms In Heaven".
A unique signature: Italian quality serving UK streetwear
What distinguishes Represent is its near-couture obsession with manufacturing. Most pieces are made in Italy and Portugal in family ateliers that also work for major luxury houses. Cottons are extra-long fiber (Pima, Supima, organic), woven dense (never below 220g/m²). Concretely: signature oversized cut, print and embroidery quality that doesn't crack or fade, and couture finishing.
The iconic pieces of the collection
Our Represent selection brings together the most sought-after references: the Dream On Tour Grey t-shirt and its Dream On Tour Beige counterpart, two iterations of a capsule inspired by American rock tours; the Storms In Heaven Cobalt t-shirt, a seasonal piece in deep tones celebrating Manchester's musical heritage. Each silhouette stands out by its ample cut, premium hand, and graphics developed in-house by George Heaton.
Why buy your Represent at MTHOR
MTHOR Shop is specialized in selling authenticated apparel and sneakers. Every piece undergoes rigorous control: label consistency, fabric, smell, stitching, finishing, drape, and weight, plus print quality and logo embroidery placement. For deeper checks, we use UV lamp or microscope. Every order ships with a seal. Learn more about our authentication process.
Worldwide shipping 2-8 days with tracking, pay in 4 with no fees, France-based customer service Mon-Fri 9-6.
FAQ — Represent at MTHOR
How do you verify the authenticity of a Represent piece?
Our expert team verifies each piece on more than 15 control points: inner label and Represent-specific production code, Initial or Owners' Club logotype print quality, stitching regularity, fabric material and weight, original packaging. Detailed authentication process.
What size should I choose for a Represent t-shirt?
Represent cuts are oversized with marked dropped shoulder. If you usually wear M, a Represent M will give you the signature fit.
What accessories come with my piece?
Recyclable plastic pouch with brand stamp, intact carton tags, collection stickers. MTHOR seal guarantees no opening since authentication.
Delivery time?
Worldwide 2-8 days with email/WhatsApp tracking.
Customs fees?
No, MTHOR covers everything. Final price = what's displayed.
Can I return?
Yes, 14 days after receipt, in original condition.
Going further
Discover also our Streetwear, T-shirts and Fear of God collections. Authentication process.
Our own reseller network: Mthor Club
No extra charges
Available 24/7 on WhatsApp
Galeries Lafayette in Nice & CAP 3000, France