Rhude: Californian luxury reimagined by Rhuigi Villaseñor

Step into the world of Rhude, the Los Angeles house founded in 2015 by Filipino-American designer Rhuigi Villaseñor. Drawing on Americana iconography, motorsport imagery and hip-hop culture, Rhude has redefined luxury streetwear in a single decade. At MTHOR Shop, we curate the most coveted Rhude sneakers and collaborations — from the Rhecess-Lo to the Puma x Rhude and Vans x Rhude capsules — all authenticated by our team of experts before shipping. You receive a verified, sealed pair, delivered worldwide.

The story of an icon: Rhuigi Villaseñor and the birth of Rhude

Rhude was born in 2015 in a Los Angeles apartment, when Rhuigi Villaseñor — a self-taught 22-year-old who had moved from the Philippines with his family at 14 — hand-printed his very first «Traphouse» T-shirt. The piece went viral after being worn by Kendrick Lamar, A$AP Rocky and Rihanna. Within months, Rhude went from apartment project to brand stocked at Barneys, Bergdorf Goodman and Selfridges. On March 11, 2017, Rhuigi became the youngest finalist in the history of the prestigious LVMH Prize.

From Justin Bieber to LeBron James, from Jay-Z to Travis Scott, the Rhude wardrobe dresses the new cultural elite. The brand joined the major league with its Puma collaborations in 2017, then McLaren, Vans and Versace. In 2022, Rhuigi was named creative director of Bally at just 29. Today, Rhude embodies that rare moment when premium streetwear converges with Italian luxury.

The Rhude DNA: Americana, motorsport and Californian luxury

Rhude can't be reduced to a logo. The brand draws from a unique visual grammar: motorsport checkered flags, paisley bandanas, vintage gas-station typography, Los Angeles palm trees and American road maps. Rhuigi calls it «luxury as dreamt by a kid watching MTV».

Three concrete benefits for those wearing Rhude: an instantly recognizable visual identity with no obvious logo; high-end materials (Italian leather, premium suede, technical mesh); a contemporary cut between sportswear and tailoring, fitting equally well in a casual look or a dressier outfit.

Iconic models in the Rhude collection

The MTHOR selection covers the most sought-after pieces in the Rhude universe. On the sneaker side, you'll find the Puma x Rhude Rhecess-Lo (low-top silhouette in leather and suede, available in cream, sand and black colorways), the Puma x Rhude Speedcat reinterpreting Puma's motorsport icon in a California-luxe palette, and the Vans x Rhude OG Era LX blending Californian skate with Rhuigi's premium aesthetic.

On the apparel side, MTHOR offers Rhude signature pieces: T-shirts with Americana prints, oversized hoodies, moto shorts, varsity jackets, and the Rhude x McLaren collaborations that defined 2022. Every piece is selected for its rarity, coherence with the brand's universe and resale potential.

Why buy your Rhude at MTHOR

MTHOR Shop specialises in selling authenticated sneakers and streetwear. Every piece in our Rhude collection goes through a rigorous check carried out by our team of experts: we control the coherence of the box and the size label, the material, smell, stitching, shape and sole, as well as the laces and accessories. For the most in-depth checks, we rely on specialised tools such as the UV lamp or microscope. Every order ships with a seal, a tangible guarantee that quality control has been performed and authenticity validated. Learn more about our authentication process.

We offer worldwide delivery in 2 to 8 days to your door against signature, real-time tracking by email and WhatsApp, interest-free payment in 4 instalments via Klarna or Scalapay, and customer service based in France available Monday to Friday from 9am to 6pm. Should anything go wrong, our 14-day return policy protects you.

FAQ — Rhude at MTHOR

How do you verify the authenticity of a pair of Rhude?

Every Rhude sneaker we sell is authenticated by our team of experts. We check the coherence of the box and size label, the materials, stitching, Rhuigi prints (often counterfeited on the Puma x Rhude versions), the sole and the smell of the materials. To learn more, see our detailed authentication process.

Which size should I pick for Rhude?

The Puma x Rhude sneakers (Rhecess-Lo, Speedcat) fit snug: we recommend going with your usual size, or half a size up if you have wide feet. The Vans x Rhude OG Era LX fits true to size. For Rhude apparel, the cut is intentionally oversized — take your usual size for a relaxed fit, or one size down for a tailored fit.

Which box comes with my pair?

You receive your Rhude pair in its original box from the collaborating brand (Puma or Vans depending on the model), with the size label intact, the spare laces if provided by the brand, and all original accessories (tissue paper, dust bag for Versace collabs, etc.).

What's the delivery time?

We ship worldwide, with home delivery against signature within 2 to 8 days. You get real-time tracking by email and WhatsApp, wherever you are.

Will I have to pay customs fees?

No, no customs fees apply to you. MTHOR covers all customs fees and taxes in full, whatever your destination worldwide. The price shown on the site is the final price you pay: no nasty surprises on delivery.

Can I return my pair if it doesn't suit me?

Yes. You have 14 days from receipt to send your pair back, provided it is in its original condition (never worn, box intact, seal unbroken). The refund is processed within 24 hours of receiving the return.

Going further

Also discover our Puma and Streetwear collections. To learn everything about the quality of our sneakers, see our detailed authentication process.