Timex: America's cult watch, now a streetwear icon

Step into the world of Timex, the American watchmaker that democratised the wristwatch before conquering the streetwear scene. Long seen as the reliable, affordable everyday watch, Timex is now a favourite accessory among sneaker and urban fashion enthusiasts: the T80 and its collaborations with Stüssy or Supreme sell out within minutes of every drop. At MTHOR, we curate the most sought-after Timex references of the moment — vintage reissues, limited editions and hype collabs — all authenticated by our team of experts before shipping. Whether you're after a retro digital piece to complete your rotation or a collab you can't find in stores, our Timex collection brings together the best of America's most famous dial.

The story of an icon: from Waterbury to worldwide hype

The Timex story begins in 1854 in Waterbury, Connecticut, with the Waterbury Clock Company, a pioneer of American industrial watchmaking. The company made its name producing tough, affordable timepieces, then supplied American soldiers with wristwatches during the First World War. The “Timex” name appeared in 1950, and the brand exploded in the 1950s and 60s thanks to a legendary ad campaign: presenter John Cameron Swayze put the watches through live torture tests — strapped to an outboard motor, dunked in water, knocked about — with the cult slogan “It takes a licking and keeps on ticking”. At its peak, one in three watches sold in the United States was a Timex.

In the 2010s, Timex made a spectacular comeback in urban culture: the 2019 reissue of the 1979 Q Timex sold out within days, and collaborations with Stüssy, Supreme, Carhartt WIP and Huf turned this democratic watch into a collector's item. Today, a Timex on the wrist is a statement: confident style, somewhere between retro nostalgia and sneaker culture.

A unique technology: how does Indiglo work?

Timex's technical signature is Indiglo, launched in 1992. Unlike classic luminescent hands that simply release stored light, Indiglo is an electroluminescent backlight: a thin layer of phosphor behind the dial lights up uniformly in a distinctive blue-green glow when you press the crown or a button. The entire dial becomes readable in total darkness, without dazzling and using very little energy. On digital models like the T80 or the Ironman, Indiglo lights up the whole LCD screen at the press of a button.

In practical terms, that means: perfect readability at night as well as in daylight, preserved battery life thanks to an ultra-efficient technology, and an instantly recognisable look — that blue glow has become one of the most iconic visual signatures in accessible watchmaking.

The collection's most iconic models

Our Timex collection showcases the brand's most sought-after references. The Timex T80, a faithful reissue of the 80s digital watch with its milanese bracelet and compact case, is the undisputed star — especially in its Timex x Stüssy versions, which have become true grails. The Q Timex, with its two-tone “Pepsi” bezel and seventies diver look, wins over vintage lovers. You'll also find the Timex Camper MK1, the minimalist military watch adopted by Supreme and Carhartt WIP for their collaborations, the mechanical Timex Marlin with its retro charm, the indestructible Ironman 8-Lap made famous in the 80s, plus special editions like Pac-Man, Coca-Cola and Peanuts that delight collectors. Compact, lightweight, unisex pieces that work just as well with a streetwear fit as a retro touch on a smarter outfit.

Why buy your Timex watch from MTHOR

MTHOR Shop specialises in selling authentic products. Every Timex watch in our collection goes through a rigorous check carried out by our team of experts: we verify the consistency of the box and papers, the case and caseback engravings, the quality of the dial, hands and strap, and the proper working of the movement and the Indiglo. For the most advanced checks, we rely on specialised tools such as a UV lamp or microscope. Every order ships with a seal, tangible proof that the quality check was completed and authenticity validated. Learn more about our authentication process.

We offer worldwide delivery in 2 to 8 days, to your door with signature on receipt, real-time tracking by email and WhatsApp, pay-in-4 interest-free via Klarna or Scalapay, and a France-based customer service team available Monday to Friday, 9am to 6pm. If anything goes wrong, our 14-day return policy has you covered.

FAQ — Timex at MTHOR

How do you verify the authenticity of a Timex watch?

Every Timex sold on MTHOR is checked by our team of experts: box and papers, case engravings, dial, strap, working order of the movement and Indiglo, with UV lamp and microscope for the most sensitive points. Your watch arrives with a seal certifying the check. Discover our authentication process in detail.

Which case size should I choose for a Timex?

The most popular Timex models are deliberately compact: the T80 measures 34 mm, the Q Timex 38 mm and the Camper 36 mm. These diameters suit most wrists, men and women alike. The T80's milanese bracelets adjust without tools, and classic bracelets can be resized by any watchmaker in minutes.

What box comes with my watch?

Your Timex ships in its original box with all factory accessories and documents. For limited editions and collaborations (Stüssy, Supreme, Pac-Man…), the collab-specific packaging is included — an essential part of the piece's value.

What is the delivery time?

We ship worldwide, with home delivery against signature within 2 to 8 days. You get real-time tracking by email and WhatsApp, wherever you are.

Will I have to pay customs fees?

No, you won't pay any customs fees. MTHOR covers all customs duties and taxes, whatever your destination worldwide. The price shown on the site is the final price you pay: no nasty surprises on delivery.

Can I return my watch if it's not right for me?

Yes. You have 14 days after receipt to return your watch, provided it is in its original condition (never worn, box intact, seal unbroken). Refunds are processed within 24 hours of receiving the return.

Going further

Also explore our Watches and Casio G-Shock collections — the other digital legend to add to your rotation. To learn everything about the quality of our products, see our detailed authentication process.