Fendi: Roman luxury that entered sneaker culture

Step into the world of Fendi, the Roman house that turned Italian craftsmanship into a streetwear object of desire. With its iconic FF monogram and flagship silhouette, the Fendi Flow, the brand embodies that rare moment when high fashion meets sneaker culture. At MTHOR Shop, we curate the most sought-after Fendi models and put them through the hands of our authentication experts, to guarantee authenticated pairs with no compromise. Whether you're after the retro-running Fendi Flow, the basketball-inspired Fendi Match or the double-F signature models, you'll find a premium selection designed for lovers of luxury and hype.

The story of an icon: from Roman fur to the double F

The Fendi story begins in 1925 in Rome, when Edoardo and Adele Fendi open a fur and leather goods shop on Via del Plebiscito. The house first builds a reputation in leather and fur craftsmanship, passed down over the decades by the couple's five daughters. The decisive turning point comes in 1965 with the arrival of Karl Lagerfeld, who would remain creative director for more than half a century. He designed the legendary FF logo — nicknamed “Zucca” — said to stand for “Fun Fur”, in just a few seconds according to legend. This double F would become one of the most recognisable monograms in global fashion.

Under the direction of Silvia Venturini Fendi and then Kim Jones, appointed creative director in 2020, the house has made its mark on the sneaker and streetwear scene. Landmark collaborations — such as the viral “FENDI MANIA” mash-up with Fila in 2018, dreamed up by artist Hey Reilly, or the “Fendace” project with Versace in 2021 — propelled the FF monogram to the heart of hype culture, far beyond the Roman runways.

A unique know-how: Italian craftsmanship serving the sneaker

What sets a pair of Fendi apart is the blend of century-old Italian craftsmanship and contemporary design. Each sneaker is made in Italy with fine materials: calfskin, technical mesh, suede and jacquard fabrics woven with the FF monogram. The Fendi Flow, the signature silhouette launched in 2022, draws on early-2000s running shoes and combines a sculpted chunky sole, a breathable upper and couture finishes.

Three benefits sum up the Fendi experience: premium comfort thanks to padded insoles and generous cushioning; real durability, the result of careful leather-goods construction; and a strong visual signature, with the FF monogram appearing embossed, woven or stitched depending on the model.

The iconic models of the collection

This collection brings together the most coveted Fendi silhouettes. The Fendi Flow remains the undisputed star, available in many colours and monogram finishes. The Fendi Match reimagines the basketball wardrobe with a high- or low-top cut, while the Fendi Force offers a clean low-top and the Fendi First plays the bold card of a sculpted heel. You'll also find the FF logo models in mesh and leather, editions born from the Fendi x Fila collaboration with its iconic logo, and the versions stemming from the Fendace project. So many pieces that MTHOR stocks regularly for fans of luxury and rare sneakers.

Why buy your Fendi at MTHOR

MTHOR Shop specialises in selling authenticated sneakers. Every pair in our Fendi collection goes through a rigorous check carried out by our team of experts: we inspect the consistency of the box and the size label, the material, smell, stitching, shape and sole, as well as the laces and accessories. For the most advanced checks, we rely on specialised tools such as the UV lamp or microscope. Every order ships with a seal, a tangible guarantee that the quality control has been carried out and authenticity validated. Learn more about our authentication process.

We offer worldwide delivery in 2 to 8 days to your door against signature, with real-time tracking by email and WhatsApp, payment in 4 interest-free instalments via Klarna or Scalapay, and a customer service team based in France available Monday to Friday from 9am to 6pm. Should anything go wrong, our 14-day return policy protects you.

FAQ — Fendi at MTHOR

How do you verify the authenticity of a pair of Fendi?

Every pair is authenticated by our team of experts, who check the consistency of the box and size label, the quality of the leather and materials, the regularity of the FF monogram, the stitching, the smell and the sole, using specialised tools (UV lamp, microscope). The pair is shipped sealed. Discover our authentication process.

What size should I choose for Fendi?

Fendi sneakers generally run true to size to slightly large, particularly the Fendi Flow. If you're hesitating between two sizes or have a wide foot, we recommend going half a size up. Feel free to contact our customer service for personalised advice.

What box is delivered with my pair?

Your pair is delivered in its original Fendi box, together with its accessories (spare laces and tissue paper depending on the model), all protected by our authentication seal.

What is the delivery time?

We ship worldwide, with home delivery against signature within 2 to 8 days. You benefit from real-time tracking by email and WhatsApp, wherever your destination.

Will I have to pay customs fees?

No, no customs fees are charged to you. MTHOR covers all customs duties and taxes in full, wherever your destination in the world. The price shown on the site is the final price you pay: no nasty surprises on delivery.

Can I return my pair if it doesn't suit me?

Yes. You have 14 days after receipt to return your pair to us, provided it is in its original condition (never worn, box intact, seal not removed). The refund is processed within 24h of receiving the return.

Going further

Also discover our Dior and Gucci collections to complete your luxury world. To learn all about the quality of our sneakers, see our detailed authentication process or our guide How to recognise a genuine pair of sneakers.