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Cloudtilt: the LOEWE sneaker that reinvents your stride
Step into the world of the On Running Cloudtilt, one of the most iconic sneakers of the decade. Born from the meeting of Swiss brand On Running and Spanish luxury house LOEWE, the Cloudtilt embodies the perfect fusion of technical performance and avant-garde design. Its signature: a forward-tilted sole that literally propels your stride, turning every step into a unique walking experience. At MTHOR we curate the most sought-after colorways on the market, from the classic All White and All Black to limited editions like Year of the Snake or Pale Pink, all authenticated by our expert team before shipping.
The story of an icon: the On × LOEWE encounter
The Cloudtilt officially launched in June 2024, the result of a collaboration between On Running and LOEWE under the artistic direction of Jonathan Anderson, then creative director of the Spanish house. The encounter was no accident: since 2022 On and LOEWE have multiplied joint projects, transforming the Swiss technical running brand into a contemporary sport-luxury reference. The Cloudtilt rests on a simple but radical idea: tilting the sole slightly forward to create a natural propulsion effect, as if every stride were assisted by gravity.
From its release, the Cloudtilt established itself in the wardrobes of celebrities and fashion-forward enthusiasts. Spotted on figures like Zendaya, Bella Hadid, or Roger Federer (himself an On shareholder), it quickly became one of the most coveted sneakers of 2024-2025.
A unique technology: how does Tilt CloudTec work?
The Cloudtilt is built on On Running's proprietary CloudTec® technology, a sole equipped with hollow chambers called Clouds that compress on impact to absorb shock, then lock instantly for fast transitions. On the Cloudtilt this technology is combined with a forward-tilted geometry that puts the foot in slight rocker, recreating the sensation of perpetual motion.
Three concrete benefits: a more efficient stride with less muscular effort, long-lasting comfort thanks to CloudTec® cushioning, and a unique silhouette that's instantly recognisable.
Iconic models in the collection
Our collection brings together the most sought-after colorways: Cloudtilt LOEWE All White, LOEWE All Black, LOEWE Pale Pink and Sand Lavender, Electric Blue and Ultramarine Eclipse, Dark Sand and Clove Sand, the Year of the Snake limited edition (Chinese New Year 2025), plus the Black Ivory, Black Asphalt and Rock Ivory versions. Each color is available in men's and women's (W) versions according to stock. For the latest version, also discover our On Running Cloudtilt 2 collection.
Why buy your Cloudtilt at MTHOR
MTHOR Shop specialises in selling authenticated sneakers. Every pair in our Cloudtilt collection passes through rigorous checks performed by our expert team: we verify the box and size label consistency, the materials, smell, stitching, shape and sole, plus laces and accessories. For deeper verification we use specialised tools like UV lamp or microscope. Every order ships with an MTHOR seal, tangible proof that quality control was performed and authenticity validated. Learn more about our authentication process.
We offer worldwide delivery in 2 to 8 days, signed for at your door, with real-time tracking via email and WhatsApp, 4 interest-free instalments via Klarna or Scalapay, and a France-based customer service available Monday to Friday 9am-6pm. In case of issues, our 14-day return policy protects you.
FAQ — Cloudtilt at MTHOR
How to verify a Cloudtilt's authenticity?
Every pair sold at MTHOR is controlled in-house by our expert team. We check the box, label, LOEWE leather quality, signature stitching, and sole markings, then seal the order with an MTHOR sticker. Discover the full process.
Which size to choose?
The Cloudtilt fits true to your usual sneaker size. If you hesitate between two sizes and like a slightly loose fit, size up. Women's (W) versions follow standard EU/US Women's sizing.
Which box ships with my pair?
All our Cloudtilts ship in their original LOEWE × On box, with spare laces and signed tissue paper. Special editions keep their dedicated packaging.
What's the delivery time?
We ship worldwide, with signed-for home delivery in 2 to 8 days, real-time tracking via email and WhatsApp.
Will I have to pay customs fees?
No customs fees on you. MTHOR covers all customs duties and taxes worldwide. The price displayed is the final price you pay.
Can I return my pair?
Yes. You have 14 days from delivery to return your pair, provided it's in original condition (never worn, intact box, seal not removed). Refund processed within 24h of return receipt.
Going further
Also discover our On Running Cloudtilt 2 collection. For everything about the quality of our sneakers, see our detailed authentication process.
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