Reebok Board Flip: the iconic sneaker by Pharrell and BBC Ice Cream

Step into the world of the Reebok Board Flip, one of the most distinctive silhouettes in 21st-century sneaker culture. Born from the collaboration between Reebok and Billionaire Boys Club Ice Cream — the brand founded by Pharrell Williams and NIGO in 2003 — the Board Flip embodies the bridge between sportswear, hip-hop and luxury streetwear. MTHOR curates the rarest colorways of the collection for you, including pieces signed by BBC Ice Cream, Don Toliver or Pharrell Williams himself, all authenticated by our team of experts. Whether you're a long-time collector, a day-one Ice Cream fan or simply curious to explore a silhouette that shaped 2000s fashion, you'll find here the pair that tells your story.

The story of an icon: when Pharrell reinvented the sneaker

The story of the Reebok Board Flip begins in 2003, when Pharrell Williams and Japanese designer NIGO founded Billionaire Boys Club and its footwear line Ice Cream. At the time, Pharrell was at the peak of hip-hop production with The Neptunes, and the idea of a brand fusing luxury, skate culture and Black American heritage hit like a bomb. Reebok, looking for a rebrand, signed a historic partnership with Ice Cream, and the first Ice Cream Board Flip dropped officially in 2005. Its disruptive design — vulcanized skate-shoe sole, colored suede upper, embroidered «Running Dollar» logo on the sides — marked a total break from the sportswear codes of the era.

The Board Flip quickly became the unofficial uniform of a generation of artists: Pharrell wore it on stage, Lupe Fiasco, Kanye West and Clipse rocked it in their videos, and streetwear magazines from Tokyo to New York crowned it their it-shoe. After a decade of relative quiet, the silhouette staged a thunderous comeback in 2023-2024 thanks to a new wave of collaborations — Don Toliver «Banana Split», Pharrell «Pink Ice», Board Flip 2 — that reignited the original spark while inscribing it in contemporary sneaker culture.

A unique silhouette: what makes the Board Flip so recognizable

The Reebok Board Flip rests on three design pillars that set it apart from every other sneaker on the market. First, its skateboard-inspired construction: premium suede upper often paired with nylon or leather panels, vulcanized white gum sole and reinforced toebox to resist scuffs. Second, its explosive color palette: the BBC Ice Cream signature translates into improbable color pairings — flashy pink on cherry red, mint green on fuchsia, banana yellow on burgundy — that make every pair an immediate visual statement. Third, its unique iconography: the famous «Running Dollar» logo (a dollar sign with legs), embroidered ice cream cones, dollar signs and diamonds on the heels, and the Ice Cream flag on the tongue.

Concretely, the Board Flip offers you:

Signature comfort with a lightweight EVA midsole that cushions urban mileage while keeping the silhouette low-profile and nimble. Real durability thanks to premium materials — thick treated suede, padded collar linings, sturdy flat laces. An immediate visual statement that turns every pair into a conversation piece as much as a daily-wearable shoe.

The collection's iconic models

The MTHOR Reebok Board collection brings together the most sought-after iterations of the silhouette. You'll find the Board Flip BBC Ice Cream Pink Lemonade, the pink-and-red colorway that went viral on TikTok, and the Board Flip BBC Ice Cream Green Pink, a nod to the original 2005 Ice Cream releases with its sea-green suede and fuchsia accents. The Board Flip BBC Ice Cream Don Toliver Banana Split, dropped in limited edition in collaboration with the Houston rapper, mixes banana yellow, burgundy and Cactus Jack prints. The Board Flip 2 BBC Ice Cream x Pharrell Pink Ice represents the next generation of the model, with reworked proportions and a pale iridescent pink colorway signed directly by Pharrell Williams. For those who prefer subtler tones, the Reebok Club C Grounds Dark Board Vector Red Gum and Reebok Club C 85 Grounds Dart Board Glen Green share the «Board» DNA with a more heritage tennis read. Add to that the surprise BBC Ice Cream drops and the exclusive colorways reserved for the Japanese and American markets — collector pieces that MTHOR brings in directly for its European customers.

Why buy your Reebok Board Flip at MTHOR

MTHOR Shop specializes in the sale of authenticated sneakers. Every pair in our Reebok Board collection goes through rigorous inspection by our team of experts: we check the consistency of the box and size label, the materials, smell, stitching, shape and sole, as well as the laces and accessories. For the most thorough verifications, we use specialized tools like the UV lamp or the microscope. Every order ships with a tamper-evident seal — tangible proof that the quality control was carried out and authenticity validated. Learn more about our authentication process.

We offer worldwide shipping in 2 to 8 days, door-to-door with signature, with real-time tracking via email and WhatsApp, pay in 4 interest-free via Klarna or Scalapay, and a France-based customer service reachable Monday to Friday, 9 a.m. to 6 p.m. If something goes wrong, our 14-day return policy has you covered.

FAQ — Reebok Board Flip at MTHOR

How do you verify the authenticity of a Reebok Board Flip?

At MTHOR, every pair of Reebok Board Flip passes through our team of experts before shipping. We verify the consistency of the BBC Ice Cream box (color, markings, size label), the suede quality, the precision of the «Running Dollar» embroidery and Ice Cream logos, as well as the finish of the vulcanized soles. For the finest details (notably the Don Toliver and Pharrell Pink Ice collab colorways), we use a UV lamp and a microscope. Every order ships with a tamper-evident seal. Discover our full authentication process.

What size should I pick for Reebok Board Flip?

The Reebok Board Flip generally fits true to size. If you have a wide foot, we recommend going half a size up, as the skate-shoe silhouette stays relatively narrow at the front. For the BBC Ice Cream Don Toliver and Pharrell Pink Ice models, the fit is identical to the classic Board Flips.

What box comes with my pair?

You receive the original BBC Ice Cream or Reebok box depending on the colorway, along with original accessories (replacement laces if provided by the brand, inner cardboard, tissue paper). For the special collab editions (Don Toliver, Pharrell), exclusive accessories are sometimes included (stickers, signed hangtags). Everything ships sealed by MTHOR.

What is the delivery time?

We ship worldwide, with door-to-door signature delivery in 2 to 8 days. You get real-time tracking via email and WhatsApp, regardless of your destination.

Will I have to pay customs fees?

No, no customs fees are charged to you. MTHOR covers all customs fees and taxes, regardless of your destination worldwide. The price displayed on the site is the final price you pay: no nasty surprise on delivery.

Can I return my pair if it doesn't fit?

Yes. You have 14 days from delivery to return your pair, provided it's in original condition (never worn, box intact, seal not removed). Refunds are processed within 24 hours of return receipt.

Going further

Also discover our collections Pharrell Williams for everything signed Skateboard P, and Reebok to explore all of the brand's iconic silhouettes. To learn everything about the quality of our sneakers, see our detailed authentication process or our guide How to recognize an authentic pair of sneakers.