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Vipo x Miffy Macaron Series: the most anticipated kawaii plush
Dive into the irresistibly soft world of the Vipo x Miffy Macaron Series, the plush keychain line that brings together the Dutch icon Miffy and the craftsmanship of studio Vipo. Available in a pastel colour palette inspired by macarons, each piece turns a bag, a keyring or a backpack into an ultra-cute accessory. At MTHOR, we select only official products, delivered sealed and checked by our team, so you receive exactly the plush you're waiting for.
The story of an icon: from Miffy to the blind box phenomenon
Miffy — Nijntje in Dutch — was born in 1955 from the pen of illustrator Dick Bruna, in Utrecht. This little rabbit with clean lines and the famous cross-shaped mouth quickly became a cult character, present in over 30 languages and loved by several generations around the world. Its graphic simplicity and gentleness have made it an essential figure of Japanese and Asian pop culture, the perfect breeding ground for collectibles.
Studio Vipo took up this legacy to create the Macaron Series, a range of plush keychains sold in blind boxes. This format, popularised by collectible culture, hides the model received until the box is opened: there's no way to know which colour you'll discover in advance. This element of surprise, paired with a far rarer secret (chase) figure, has made the series a genuine phenomenon among kawaii fans and collectors.
The blind box concept: how does it work?
A blind box is a mystery box: the model inside stays invisible until you open it. A full series brings together several colours to collect, some deliberately rarer than others. The Vipo x Miffy Macaron Series offers an assortment of pastel shades, with a secret model that the lucky ones hope to find with every opening.
Three benefits make this format so appealing: the surprise with every unboxing, the joy of completing the collection by trading duplicates with other fans, and the rarity of the chase model that makes every series exciting. The Sealed Case (6 Blind Box) is the ideal way to maximise your chances: six sealed boxes at once, perfect for quickly completing the series or sharing it.
The iconic models of the collection
The Vipo x Miffy range comes in several formats designed for every taste: the Macaron Series in delicious pastel colours, the sitting and standing versions, the large 25 cm plush, and the highly sought-after Series 2. Each keychain features Miffy's soft lines in a different colour, from powder pink to pistachio green via lavender and cream yellow. The crown jewel remains the secret figure, the grail of every collector. The Sealed Case (6 Blind Box) found in this collection is the most effective way to gather the entire series.
Why buy your Vipo x Miffy at MTHOR
MTHOR Shop specialises in selling authentic products. Every blind box in our Vipo x Miffy Macaron Series collection comes from official sources and reaches you factory sealed: the packaging is never opened before it arrives at your door, preserving the surprise effect of the blind box and guaranteeing the integrity of the product. Our team checks the conformity of the packaging, labels and product codes before every shipment. Learn more about our authenticity commitment.
We offer worldwide delivery in 2 to 8 days to your door with signature, with real-time tracking by email and WhatsApp, interest-free payment in 4 instalments via Klarna or Scalapay, and customer service based in France available Monday to Friday from 9am to 6pm. Should anything go wrong, our 14-day return policy protects you.
FAQ — Vipo x Miffy Macaron Series at MTHOR
How many plush does a Sealed Case contain?
The Sealed Case (6 Blind Box) contains six sealed mystery boxes. It's the ideal format to boost your chances of completing the series and, with a bit of luck, landing the secret model.
Can I choose the colour I'll receive?
No, and that's exactly the point of the blind box: the colour stays hidden until you open the box. This surprise is part of the collecting fun. Buying a Sealed Case of 6 boxes does increase your chances of getting several different models.
Are the products authentic and official?
Yes. Every blind box comes from official sources and is shipped to you factory sealed. Our team verifies the conformity of the packaging and product codes before every shipment. Discover our authenticity process.
What is the delivery time?
We ship worldwide, with home delivery against signature within 2 to 8 days. You benefit from real-time tracking by email and WhatsApp, whatever your destination.
Will I have to pay customs fees?
No, no customs fees are charged to you. MTHOR covers all customs fees and taxes, whatever your destination in the world. The price shown on the site is the final price you pay: no nasty surprises on delivery.
Can I return my order?
Yes. You have 14 days after receipt to return your order, provided the boxes are in their original condition and still sealed. The refund is processed within 24h of receiving the return.
Going further
To learn everything about the quality and origin of our products, check out our authenticity commitment and our MTHOR seal system. Have a question? Our FAQ and our team are here to help.
Our own reseller network: Mthor Club
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