Yeezy 350 V2: the sneaker that redefined a pop-culture icon of the 2010s

Step into the world of the Yeezy 350 V2, the silhouette that disrupted the sneaker game from its September 2016 launch. Designed by Kanye West and Adidas Originals, it became the most chased sneaker in the world within months, turning every drop into a global cultural event. Today, MTHOR curates the rarest colorways for you — from the original Beluga to Bred, including Zebra, Cream White and Static — all authenticated by our team of experts.

The story of an icon: Kanye West, Adidas and the Yeezy revolution

The Yeezy 350 V2 was born from the partnership between Kanye West and Adidas, officially launched in 2013 after the rapper's split from Nike. The first Yeezy 350 (V1) dropped in June 2015, but it was the Yeezy 350 V2, unveiled on September 24, 2016 with the "Beluga" colorway, that marked the silhouette's true explosion. The ultra-limited drop sold out within minutes worldwide. On the resale market, prices skyrocketed instantly — the Yeezy 350 V2 became the most coveted sneaker of the moment.

Beyond sport, the Yeezy 350 V2 dominated pop culture: worn by Kim Kardashian, Jay-Z, Travis Scott, and Justin Bieber, it became the most coveted object of the 2010s. Each new colorway — Zebra in February 2017, Cream White in April 2017, Static in 2018, Bred in November 2020 — triggered a global frenzy. Although Adidas ended its partnership with Kanye West in late 2022, residual stock and occasional re-releases keep the Yeezy 350 V2 at the top of the resale market, now with full collector status.

Unique technology: how does the Yeezy 350 V2 work?

At the heart of the Yeezy 350 V2 sits a unique technical assembly combining two Adidas innovations. The upper is built entirely in Primeknit 360°, a breathable technical knit that hugs the foot like a sock while delivering structured support. The lateral stripe carries the "SPLY-350" inscription, the V2 silhouette's instantly recognizable signature. Underfoot, a full-length Boost midsole provides exceptional cushioning thanks to thousands of expanded TPU capsules, offering unmatched energy return in the lifestyle sneaker market.

Concretely, this system delivers three benefits: immediate wear comfort from the first try-on thanks to the Primeknit which requires no break-in, responsive cushioning ideal for daily walking and extended wear, and an ultra-distinctive silhouette with its low volume and SPLY-350 stripe that defined an entire decade of sneaker design. The construction also features a striped rubber outsole for grip and a minimalist lacing system that preserves the purity of the line.

The collection's iconic colorways

The Yeezy 350 V2 Beluga is the inaugural silhouette from September 2016: speckled grey palette with the orange "SPLY-350" stripe, this is the absolute origin story of the model. The Beluga 2.0 and Beluga Reflective versions extended the original iconography over the years.

The Yeezy 350 V2 Zebra (February 2017) and the Yeezy 350 V2 Cream White (April 2017) are the two drops that pushed the silhouette to mainstream status — the Zebra with its instantly recognizable black-and-white pattern, the Cream White with its monochrome purity that became a benchmark of premium minimalism.

The Yeezy 350 V2 Bred (November 2020), monochrome black and red, marked a return to fundamentals after several seasons of experimentation. The Yeezy 350 V2 Static (December 2018), in its Reflective and Non-Reflective versions, brought a more lifestyle reading. The Yeezy 350 V2 Sesame, light beige palette, and the Yeezy 350 V2 Earth revisit Kanye's earth-tone aesthetic.

On the limited-edition side, the Yeezy 350 V2 Yeezreel (2019), the Yeezy 350 V2 Yecheil, the Yeezy 350 V2 Israfil and the Yeezy 350 V2 Mono series (Mist, Cinder, Ice, Pearl) complete a collection in which each colorway carries its own collector story. All share the Primeknit + Boost construction that defines the V2's DNA.

Why buy your Yeezy 350 V2 from MTHOR

MTHOR Shop specializes in authenticated sneaker sales. Every pair from our Yeezy 350 V2 collection goes through a rigorous check by our team of experts: we verify the consistency of the box and size label, the quality of the Primeknit, the smell, the stitching, the shape and the Boost midsole, as well as the laces and accessories. As the Yeezy 350 V2 is one of the most counterfeited sneakers on the market, we apply a reinforced protocol: UV lamp and microscope to verify the knit weave, the alignment of the SPLY-350 stripe, the Boost density and marking accuracy. Every order ships with a seal, a tangible guarantee that quality control has been performed and authenticity validated. Learn more about our authentication process.

We offer worldwide home delivery against signature in 2 to 8 days, with real-time tracking via email and WhatsApp, interest-free 4x payment via Klarna or Scalapay, and a France-based customer service available Monday to Friday from 9am to 6pm. If anything goes wrong, our 14-day return policy protects you.

FAQ — Yeezy 350 V2 at MTHOR

How can you verify the authenticity of a Yeezy 350 V2?

The Yeezy 350 V2 is one of the most counterfeited sneakers in the world: we therefore apply a reinforced protocol. Every pair is checked by our team of experts: consistency of the Adidas Yeezy box and size label (the SKU code must match the colorway exactly), quality of the Primeknit (knit density, pattern, color transitions), SPLY-350 stripe alignment (counterfeits often miss the inverted "E" and the character thickness), Boost density (fakes have less dense and less white Boost), stitching, sole, laces and accessories. For deeper checks, we use the UV lamp and microscope. Every pair ships with an MTHOR authenticity seal. Discover our process in detail.

What size should I choose for Yeezy 350 V2?

The Yeezy 350 V2 runs small, take half a size up from your usual Adidas or Nike size. The Primeknit is elastic but the inner sock stays tight, especially for wide feet. If you're between two sizes, always go with the larger one. Our customer service can advise on the specific colorway in case of doubt, as some versions run slightly tighter than others.

Which box ships with my pair?

You always receive the original Adidas Yeezy box, the brown signature of the Yeezy program, with the size label glued by Adidas (SKU code specific to the colorway) and all original accessories (extra laces, tissue paper). For the rarest drops, the inner packaging is kept intact to preserve collector value. Since the box itself is a collectible, it ships in an MTHOR over-pack.

What is the delivery time?

We ship worldwide, with home delivery against signature in 2 to 8 days. You benefit from real-time tracking via email and WhatsApp, regardless of your destination.

Will I have to pay customs fees?

No, no customs fees are charged to you. MTHOR covers all customs duties and taxes, regardless of your destination worldwide. The price displayed on the site is the final price you pay: no nasty surprises on delivery.

Can I return my pair if it doesn't suit me?

Yes. You have 14 days from receipt to return your pair, provided it is in its original state (never worn, box intact, seal not removed). The refund is processed within 24 hours of receiving the return.

Going further

Also discover our Yeezy and All Yeezy 350 collections, or explore the compact version with the Yeezy 350 V2 CMPCT. To learn everything about the quality of our sneakers, check our detailed authentication process or our guide How to spot a real pair of sneakers.