zerocool VeeFriends Series 2: the card boxes driving collectors wild

Step into the world of the zerocool VeeFriends Series 2 boxes, one of the most significant releases in modern collectible cards. Born from the meeting of VeeFriends, the character universe created by entrepreneur Gary Vaynerchuk, and zerocool, the premium card brand founded by Josh Luber — co-founder of StockX —, these sealed boxes instantly found their place between the traditional trading card game and hype culture. Multiple editions, a rarity system based on box colour, value soaring on the secondary market: Series 2 ticks every box of the modern collectible. At MTHOR, we hand-pick the most sought-after boxes for you, sealed and authenticated by our team of experts before every shipment. Discover how this fascinating ecosystem works and how to get your box without stress, without counterfeits and without hidden costs.

The story of a meeting: VeeFriends, zerocool and the new wave of trading cards

On one side, VeeFriends: a universe of characters drawn by Gary Vaynerchuk, a leading figure in entrepreneurship and Internet culture. Launched in 2021 as a project blending art, community and collecting, VeeFriends quickly outgrew its original scope to become a genuine character brand, carried by an extremely engaged global community — each character embodying a human quality, from the "Empathy Elephant" to the "Accountability Ant".

On the other, zerocool: the premium trading card brand created by Josh Luber, co-founder of StockX and one of the people who understands the mechanics of rarity and the secondary market better than almost anyone. With zerocool, Luber applies the codes of the sneaker game to collectible cards: limited drops, differentiated editions, transparency on print runs and desirability built from day one.

The meeting of the two universes gave birth to the VeeFriends boxes, of which Series 2 has become a benchmark. At every release, the boxes sell out, box openings ("box breaks") rack up millions of views on social networks, and the rarest editions see their value climb far above the original price on the resell market. A phenomenon reminiscent of the golden age of vintage Pokémon cards — but with a rarity mechanism designed for the hype era.

A unique system: how do zerocool editions and rarities work?

zerocool's great originality is its rarity system based on box colour, which is completely transparent: the colour of the box immediately tells you its print-run level. The green boxes ("Least Rare") correspond to the largest print runs, the orange boxes ("Rare") to intermediate runs, and the pink boxes ("Rarest") to the most limited runs — the most coveted among collectors.

On top of this colour system come the editions, which determine the theme of the contents: Debut Edition, Signature Edition, 5's Edition, Lucky Edition or Web 3 Edition. Each edition + colour combination is a reference in its own right, with its own value on the secondary market. The result: three genuine collecting drivers — the rarity hunt, every pink box being a trophy in itself; completion, with many collectors aiming for every edition in a single colour; and informed speculation, the system's transparency making it possible to assess precisely the rarity of what you're buying.

One principle is essential for value: a sealed box remains the reference asset. Once opened, the box loses its "sealed" status and its value shifts to the individual cards it contained. That is why serious collectors favour boxes that have never been opened, in their original condition — exactly what MTHOR guarantees you.

A whole culture has grown up around these boxes: "box breaks" — live-streamed openings where an entire community holds its breath at every card turned over — have become a genre of their own on social networks. The best cards pulled then go off to grading — the professional assessment of their condition by specialist companies such as PSA — which seals the card in a protective case with a score out of 10. A rare card graded at the top score can see its value multiplied. Whether you're more about the thrill of the opening or the long-term sealed strategy, the zerocool universe offers both paths — and each has its passionate devotees.

The iconic boxes of the collection

Our zerocool VeeFriends Series 2 collection brings together the references that get the community buzzing. The Rarest Debut Edition (Pink) embodies the top of the hierarchy: a pink box with an ultra-limited print run, made for collectors aiming for the very best. The Rare 5's Edition (Orange) offers the perfect balance between rarity and accessibility, with an intermediate print run much appreciated by enthusiasts. The Least Rare Signature Edition (Green), finally, is the ideal entry point into the zerocool universe — a green box with the particularly sought-after Signature theme. Around these references orbit the other Series 2 combinations, from the Lucky editions to the Web 3 editions, each with its own market value. As stock moves with the market, our selection is updated regularly: if a box catches your eye, don't wait — the rarest references go first.

A collector's tip: a sealed box should be kept like a fine wine. Store it away from direct light, humidity and sharp temperature swings, ideally in a rigid protector that preserves the corners — crushed corners are the number one cause of a sealed box losing value. Keep your MTHOR seal intact: it documents the quality check and reassures any future buyer. Well preserved, a rare box is one of the easiest collectible assets to store, display and resell.

Why buy your zerocool VeeFriends box from MTHOR

MTHOR Shop specialises in selling authentic hype products. Every box in our zerocool VeeFriends collection goes through a rigorous check carried out by our team of experts: we verify the consistency of the packaging and labelling, the integrity of the original shrink wrap, the quality of the printing and finishes, as well as the overall conformity of the box. For the most in-depth verifications, we rely on specialised tools such as a UV lamp or a microscope. Every order ships with a seal, tangible proof that the quality check has been completed and the authenticity confirmed. Learn more about our authentication process.

We offer worldwide home delivery in 2 to 8 days with signature on receipt, with real-time tracking by email and WhatsApp, interest-free payment in 4 instalments via Klarna or Scalapay, and a customer service team based in France, available Monday to Friday from 9am to 6pm. If anything goes wrong, our 14-day return policy has you covered.

FAQ — zerocool VeeFriends Series 2 at MTHOR

How do you verify the authenticity of a zerocool VeeFriends box?

Every box sold on MTHOR is checked by our team of experts before shipping: consistency of the packaging and labelling, integrity of the original shrink wrap, quality of the printing and finishes, with the support of specialised tools such as a UV lamp or a microscope for the most in-depth verifications. Your order arrives with a seal certifying that the quality check has been carried out. Discover our authentication process in detail.

Are the boxes sold sealed?

Yes. All zerocool VeeFriends boxes sold on MTHOR are sealed, in their original shrink wrap, never opened. That is the essential condition for preserving their collectible value: a "sealed" box is the reference asset on the secondary market, and we check it without ever altering its original seal.

Why do prices vary so much from one box to another?

That is the whole principle of the zerocool system: the colour of the box indicates its rarity. A green "Least Rare" box has a much larger print run than a pink "Rarest" box, whose ultra-limited run mechanically drives up its value. The edition (Debut, Signature, 5's, Lucky, Web 3) also plays into desirability. The price of each box therefore reflects its genuine rarity and its demand on the collectors' market.

What is the delivery time?

We ship worldwide, with home delivery against signature within 2 to 8 days. You get real-time tracking by email and WhatsApp, whatever your destination.

Will I have to pay customs fees?

No, you will not pay any customs fees. MTHOR covers all customs duties and taxes in full, whatever your destination in the world. The price shown on the site is the final price you pay: no unpleasant surprises on delivery.

Can I return my box if it's not right for me?

Yes. You have 14 days after receipt to return your box to us, provided it is in its original condition (never opened, shrink wrap intact, MTHOR seal unbroken). The refund is processed within 24 hours of receiving the return.

Going further

Also discover our Trading Cards and Topps collections, which bring together the most sought-after cards and boxes of the moment. To learn everything about the quality of our products, check out our detailed authentication process or our guide How to spot a genuine pair of trainers, whose anti-counterfeit reflexes apply to every hype product. And if you're just getting started with trading cards, a sealed zerocool box is arguably one of the finest entry points into modern collecting.